Getting your sales team on-board with any new marketing initiative can have its share of challenges.You need a plan that includes deep involvement from the right stakeholders and dedicated training sessions.
In this previously recorded webinar, Sally-Anne Kaminski, Manager of Global Social Media Strategy for Zebra Technologies goes over how she coordinated the global launch of their employee advocacy program to their organization.
In this webinar you'll learn:
- How to identify who to recruit
- Methods for scaling the on-boarding process
- Deciding when and how to expand the program
- Reporting on metrics beyond impressions and clicks