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Webinars

Develop & Package an Employee Advocacy Offering for Your Agency

Posted on 02/24/2017

Employee advocacy has crossed the chasm and is becoming a must for companies. Your agency will either capitalize on this or lose business as a result of inaction. This webinar is designed to help you jump-start your thinking around this opportunity.

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Topics: Agency Social Media Services, Employee Advocacy, Marketing, Social Media, social media marketing

How Colonial Life/UNUM are Empowering their Employees on Social Media

Posted on 02/21/2017

The thought of employees in the insurance industry sharing on social media can seem like a business's worst nightmare. Despite the risk, Colonial Life and Unum are proving to be industry leaders by encouraging their employees to do just that.

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Creating the Right Culture for Employee Advocacy

Posted on 01/05/2017

 

If you truly want your employee advocacy program to be successful you need to create the right environment for your staff. In this webinar, Anat Hazanchuk, Social Media Marketing Manager at Ooma, tells the story of how she transformed Ooma’s culture into an open and sharing one primed for employee advocacy and engagement.

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Topics: Employee Advocacy, Marketing, Social Media, Webinar

Train Marketing to Deliver Content To the Sales Team

Posted on 03/30/2016
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The Social Selling Process – The Complete Guide for Social Selling Success

Posted on 03/16/2016
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Empower Your Sales Team by Leveraging Employee Advocacy

Posted on 12/10/2015
  • How BlackLine turned their employees into employee advocates.
  • How to turn your sales team into thought leaders.
  • How to maintain an employee advocacy program.
  • Creating results using this sales and marketing methodology

BlackLine has transformed their employee engagement strategy over the past year and has incorporated social onboarding and ongoing training into their sales program.

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How to Expand Your Employee Advocacy Program Globally

Posted on 09/24/2015

  Learn from Dawn McCallum as she gives us a look into how CA Technologies is expanding their employee advocacy program internationally. In this webinar you’ll learn: When the time is right to expand What internal discussions need to take place What geographic considerations to keep in mind How content curation changes as you scale globally.

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The Employee As Brand & How to Launch Your Internal Advocacy Program

Posted on 08/20/2015
 

In a recent webinar, Jen McClure, the VP of Digital and Social Media, and Joel Leeman, Digital Communications Specialist, of Thomson Reuters discussed the internal advocacy program at Thomson Reuters, employees as brand and how to launch your own internal advocacy program. Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals; combining industry expertise and innovative technology to deliver critical information to leading decision makers.

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Get Sales to Use Your Content

Posted on 06/22/2015
 

One of the most essential steps to putting your marketing plans in actions is to create systems to make it easier for you sales team. In this webinar, we discussed how to get your sales leadership to buy into your content marketing strategies.

The webinar offers the following tips:

  • How to use a chart to map out your company’s goals
  • The importance of keeping track of leads
  • Creating an editorial calendar

This webinar offers the best practices for getting sales to use your content- and shows you how to implement these practices.

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Using Diversified Social Advocacy to Drive Traffic and Employee Engagement

Posted on 02/15/2015
 

Engage employees in your social efforts and drive more leads to your website! Louis Abate, the Senior Digital Marketing Manager at Nasuni, will review techniques for using multiple social channels to incorporate your workforce into your social efforts and increase inbound traffic from social channels.

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