GaggleAMP’s objective is to extend your social reach, and the key to doing so is creating effective content! All content is not created equal; in fact, it’s been found that photos and videos have a much higher efficacy rate than simple text alone. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. In the age of information overload, users are looking for content that is engaging and easy to digest; video content delivers as an inherently shareable method of content marketing.
What you may be wondering is how this translates to you if you’re a smaller company. The notion that video content is out of reach due to financial costs and technical sav is old news. In fact, production costs have fallen in recent years, and with a wide array of free or cheap videography tools, even the least knowledgeable can figure out simple clip creation. Think: Twitter’s Vine! These 6-second maximum clips are a cheap, easy way for businesses to break into the video content world.When we say that videos are inherently shareable, consider the statistics of engaging videos from a 12-figure company like Volkswagen. The success stories of videos that have gone viral are legend. In the recent campaign from Volkswagen, they saw a trio of its videos viewed a combined 155 million times. These viewers also ended up spending more time on their company website, interacting with other content.