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The GaggleAMP Blog

5 Tips To Make Your B2B Social Media Strategy Stand Out

Posted on 01/18/2018

B2B social media marketing has its benefits, but it's not easy to master. A strong social media presence is important for any business, including B2B companies, because it's a great way to interact directly with your customers in an informal way. However, many organizations have trouble defining their social media strategy. The challenge is finding the best way to draw the most attention from the right audience. This is common for many organizations and important to address.

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Topics: B2B and Social Media, Content Marketing, Social Media Content, social media marketing, social media strategies, Social Media Strategy, Social Media Tips, Video Content

Using Video on Social Media

Posted on 02/16/2015

GaggleAMP’s objective is to extend your social reach, and the key to doing so is creating effective content! All content is not created equal; in fact, it’s been found that photos and videos have a much higher efficacy rate than simple text alone. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. In the age of information overload, users are looking for content that is engaging and easy to digest; video content delivers as an inherently shareable method of content marketing.

What you may be wondering is how this translates to you if you’re a smaller company. The notion that video content is out of reach due to financial costs and technical sav is old news. In fact, production costs have fallen in recent years, and with a wide array of free or cheap videography tools, even the least knowledgeable can figure out simple clip creation. Think: Twitter’s Vine! These 6-second maximum clips are a cheap, easy way for businesses to break into the video content world.When we say that videos are inherently shareable, consider the statistics of engaging videos from a 12-figure company like Volkswagen. The success stories of videos that have gone viral are legend. In the recent campaign from Volkswagen, they saw a trio of its videos viewed a combined 155 million times. These viewers also ended up spending more time on their company website, interacting with other content.

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Topics: Content Marketing, Social Media, Social Media in Corporate Communications, Social Media Strategy, Video Content