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The GaggleAMP Blog

UTM Analytics

Posted on 04/23/2015

We all know that building and executing a social media campaign is only half the battle. The other half is gathering data results from your efforts and analyzing those results to see what was effective, what wasn’t, and what could be improved. Google Analytics helps users track their traffic, but it’s limited to simply where the user funneled from. UTM parameters are the next step in filtering your results, guiding users to more detailed data information.

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Topics: Data Information, Social Media, Social Media in Corporate Communications, Tracking, UTM Analytics, UTM Parameters

Tracking Social Media in Google Analytics via UTM Parameters

Posted on 07/23/2012

Ar you currently using Google Analytics? Are you frustrated that at best, it tells you that your traffic is coming from Twitter or another social network? What many people don't do is to take advantage of better click source information. Google Analytics supports something called UTM parameters. These are additional information bits that are attached to the URL. The UTM parameters are extra information that the Web server does not need. For instance, the URL for this blog post is:

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Topics: GaggleAMP, Google Analytics, How to, Social Media, Tracking, UTM Parameters