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The GaggleAMP Blog

UTM Analytics

Posted on 04/23/2015

We all know that building and executing a social media campaign is only half the battle. The other half is gathering data results from your efforts and analyzing those results to see what was effective, what wasn’t, and what could be improved. Google Analytics helps users track their traffic, but it’s limited to simply where the user funneled from. UTM parameters are the next step in filtering your results, guiding users to more detailed data information.

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Topics: Data Information, Social Media, Social Media in Corporate Communications, Tracking, UTM Analytics, UTM Parameters