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The GaggleAMP Blog

Social Selling Tip: Twitter Lists

Posted on 04/13/2015

Topics: GaggleAMP, Social Media, Social Media in Corporate Communications, Social Selling, Twitter, Twitter Tips

48 heures, telle est la durée de vie d’un tweet

Posted on 04/22/2013

Datanews recently did an article on the life of a Tweet using the data that GaggleAMP released.

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Topics: Twitter Tips

5 Tips That Will Make Your Tweets Sing

Posted on 02/01/2012
  1. Message with sharing in mind.
    When your goal is to get people to click on a URL, your goal is two-fold. Obviously, you want someone to click on the link. However, you also want them to share that link with their followers. This usually takes the form of a Retweet. Remember to make the message one that someone will want to share. One way to do this is to stay away from possessive pronouns. As soon as you message with I, we, our etc., you add a barrier to others sharing that message when they are not a member of the collective I or we that you use.
  2. Use Hash Tags.
    Hash tags make it possible for people who follow certain keywords to find your message based on the hash tag. To learn more about corporate hash tagging techniques, check out our post on Hash Tagging Corporate Tweets.
  3. Add a period in front of an @mention.
    Many people don’t realize that if you start your Tweet with an @mention, your message does not show up in all of your follower’s timeline. It will only show up in a follower’s timeline if that person follows both the Tweeter and the mentioned party. If you want the message to show up in all of your follower’s timelines, add a period in front of the @mention. For example: .@Mashable Thanks for trying out @GaggleAMP earlier today. This Tweet will now show up in all of my follower’s timeline because I added the period.
  4. Reuse Tweets.
    Remember that Twitter is much like a ticker tape. Unless someone is just following your Tweets all day long, chances are many of your followers will never see your Tweet. This is why you want to share the same messages with some variation to the copy and the message timing.
  5. Describe the payoff.
    Many of your Tweets will have a URL. Don’t make them guess why they should click on it. What is the benefit? What is behind the curtain? The better you can describe the value of visiting the link, the more likely you will get the right people to follow the link. If you can’t describe the  payoff and have a link in 140 characters, it is probably a sign that you need to rethink your content strategy, your messaging or both.

If you have any tips you would like to share, add them to comments or Tweet them our way@GaggleAMP.

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Topics: Twitter Tips

5 Tweets We’d Like to See From James T. Kirk

Posted on 02/01/2012

James T. Kirk, the second captain of the USS Enterprise, saved the galaxy many times and also taught many of us growing up how to do it… one priceless quote at a time.

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Topics: Twitter Tips

Birds of a Feather Who Tweet Together…

Posted on 05/05/2011

We recently did some number crunching with a variety of Gaggles and their Twitter follower overlap. We found that the average Gaggle Reach overlap on Twitter was only 8.53%. This is a powerful number. It shows that Gaggles reach mostly different people, even when people are recruited by the same organization.

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Topics: Twitter Tips

Do More With Less – Don’t Fill Your 140 Characters

Posted on 05/04/2011

People that share on social media often like to add their own 2 cents when they share a message that someone else wrote. We see this appearing on all of the major social media networks. When someone takes the time to add their own commentary (even a brief one) to your message, you know you are doing something right.

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Topics: Twitter Tips