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The GaggleAMP Blog

Why Trust is the Secret to Content Marketing Success

Posted on 09/10/2015

The success of your content strategy pivots on a variety of factors. From creating engaging content to making it easy for your employees to share, there are many reasons why a company may find themselves scratching their heads at dismal results. But there’s one secret to content marketing success that is many times overlooked: Trust. The value of a trusted source for content cannot be understated, and users can gauge authenticity of a company itself based on who is sharing the content and how that content is getting shared.

Employees Have to Trust the CompanyTrust is the key from start to finish in your content marketing. Let’s take a closer look at how trust can impact its success at some key points along the way:

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Topics: Content Marketing, marketing strategy, Secret, Social Media in Corporate Communications, Success, Trust

3 Keys to Building Customer Trust

Posted on 07/20/2015

Gone are the old ideas that people based on ‘need’. This revolution came about several decades ago when consumers started to make enough money to purchase based on ‘wants’ and advertisers tapped into these desires. Nowadays, the marketing methods have been taken a step further; Consumers are not just buying a product but rather they’re choosing to buy an experience. And one of the biggest barriers to overcome in capturing these new demands is by gaining the trust of your consumers.

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Topics: Build Trust, Customers, GaggleAMP, Marketing, Strategy, Trust