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The GaggleAMP Blog

Know Your Target on Social Media

Posted on 06/06/2013

Spray and pray is a derisive term used by the military to describe the act of firing a lot of ammunition towards a target in long bursts without aiming properly at the target. It’s a waste of (a lot of) ammunition, and since it isn’t aimed properly, there’s a very low likelihood of hitting the target. In social media marketing, the term spray and pray also applies when a business spends loads of time and effort on posts without first defining its target market. Like an errant machine-gunner, a business can fire off a ton of updates, yet still fail to connect with its targets. What this leads to, ultimately, is failure.

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Topics: audience, Social Media, Target