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The GaggleAMP Blog

Align Employees for Marketing Success

Posted on 02/23/2017

Your employees are the life blood of your organization. But that doesn’t mean they all have the same idea regarding how things should be done, especially as related to sharing your company’s brand messaging. Some employees do not want participate while others don’t want to be countered as they share a message. So then, getting them all on the same page can be like herding cats – that is a difficult task.

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Topics: Employee Advocacy, Marketing, Strategy

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy

Why You Should Use Buyer Personas in Your Social Media Strategy

Posted on 01/31/2017

Buyer personas are a widely accepted component of the marketing industry, but that does not mean that they are used properly, or even understood by many marketers.

This gap in understanding leaves an amazing opening for people working within the realm of social media marketing. The proven tools and tactics used for offline sales are not always adopted for use on social channels—but they should be. Whereas social media used to be considered the wild west of marketing, that time has now passed. 

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Topics: Marketing, Social Media, Strategy

Involving & Motivating Employees in Your Marketing Strategy

Posted on 01/24/2017

Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

5 Steps to Building an Employee Advocacy Program

Posted on 12/03/2015

Employee advocates drive engagement, build trust, and extend your marketing reach.

Employees who generate exposure for your company using their own voice and actions are considered employee advocates, and the value of these advocates surpasses any purchased marketing program you may invest in with your marketing. These advocates drive engagement, build trust, and extend your marketing reach. They are fueled by purpose and empowered by passion, and they’re a critical component to Gaggles and our entire GaggleAMP philosophy. If you don’t already have an employee advocacy program in place, organizing one is the key to a coherent social media marketing campaign.  This eBook can help you develop a social strategy with your employees.

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Topics: Employee Advocacy, marketing campaign, social marketing, Social Media, Social Media in Corporate Communications, Strategy

3 Reasons Why the Holidays are the Best Time for Content Marketing

Posted on 11/30/2015

The holiday season is the best time of the year to capitalize on heavy internet traffic, and those who don’t recognize the opportunity risk losing out on a potentially substantial boost in resulting revenue

Thanksgiving is behind us and Christmas is less than a month away, and businesses are already prepping for the holiday rush that comes with the holiday season. For marketers, it’s the best times of the year to capitalize on heavy internet traffic, and those who don’t recognize the opportunity risk losing out on a potentially substantial boost in resulting revenue. Click here to learn how the holidays can boost your social media amplification.

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Topics: Content Marketing, GaggleAMP, Holidays, Marketing, Strategy, Tactic, Tip

Publishing: The End of the Beginning for your Content

Posted on 09/28/2015

You’ve taken the time to gather your research, record videos, create engaging content...and then you publish. It’s tempting to sit back and take a breath and watch the ‘likes’ roll in, but as you know and as we at GaggleAMP know, the real work has just begun. Once you’ve published your content, you’ve essentially wrapped up the beginning portion of this part of your social media strategy (which restarts with every new piece of content you create). Now is the time to ramp up your efforts and extend your reach, pushing your content out to as many folks as possible on social media. Indeed, publishing in just the end of the beginning.

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Topics: Content, Content Marketing, Publishing, Social Media, Social Media in Corporate Communications, Strategy

The Art of Content Sharing

Posted on 09/14/2015

When you’re pushing for a more active content sharing network, what’s your end goal? More clicks? More impressions? Sometimes, companies share content for reasons they haven’t quite clarified, and the companies that feel as though they know what they’re aiming for may be missing the bigger picture entirely. When it comes to content sharing, the act from start to finish is truly an artform. Sure, the metrics and analytics of more clicks, shares, impressions, etc are a great way to gauge your content sharing success, but when you delve deeper, you’ll find that the root causes for these successes lie in a more valuable indicator.

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Topics: Content, Content Marketing, Content Sharing, Content Strategy, Social Media in Corporate Communications, Strategy

Does Content Marketing Really Work?

Posted on 08/24/2015

Your company likely spends a lot of time and effort on content marketing - or, at least, you’re interested in doing it, and that’s what led you here! You’re not alone; in fact, 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. You might be thinking to yourself, “If content marketing actually works, then why aren’t all of these businesses reaping the rewards?” But at the end of the day, there’s a huge divide in those who are doing content marketing (which is virtually everyone) and those who are succeeding at content marketing. Yes, content marketing really works, but there’s a disconnect somewhere with a majority of those companies who use content marketing in their strategy that’s keeping them from reaching their full potential. Indeed, with only 9% of B2B companies saying their content marketing strategy is ‘very effective’, there’s a lot of room for questions, concerns, and doubts.

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Topics: Content, Content Marketing, Content Marketing Strategy, GaggleAMP, Marketing, Strategy

3 Keys to Building Customer Trust

Posted on 07/20/2015

Gone are the old ideas that people based on ‘need’. This revolution came about several decades ago when consumers started to make enough money to purchase based on ‘wants’ and advertisers tapped into these desires. Nowadays, the marketing methods have been taken a step further; Consumers are not just buying a product but rather they’re choosing to buy an experience. And one of the biggest barriers to overcome in capturing these new demands is by gaining the trust of your consumers.

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Topics: Build Trust, Customers, GaggleAMP, Marketing, Strategy, Trust