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The GaggleAMP Blog

Evaluating Your Company’s Readiness for Employee Advocacy

Posted on 04/18/2017

Employees are a valuable part of your company and their role as advocates can be just as beneficial. Though, deciding whether or not it is time to engage your employees in your marketing strategies is at the heart of your evaluation.

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Topics: Employee Advocacy, Marketing, Strategy

The Voice of Your Stakeholders

Posted on 04/04/2017

Having a unified voice helps your employees to represent the culture of your company through high-quality digital engagement strategies that rely on employee advocacy. The single voice presents the message for the brand and the brand assets, no matter where the message is shared: Twitter, Facebook, LinkedIn, or elsewhere. In this light, when we think collectively about brand assets, we think about the message to be sent from a brand’s corporate center.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy, Voice

Authentic Engagement Comes From Within

Posted on 03/21/2017

Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.

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Topics: Employee Engagement, Marketing, Strategy

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

Align Employees for Marketing Success

Posted on 02/23/2017

Your employees are the life blood of your organization. But that doesn’t mean they all have the same idea regarding how things should be done, especially as related to sharing your company’s brand messaging. Some employees do not want participate while others don’t want to be countered as they share a message. So then, getting them all on the same page can be like herding cats – that is a difficult task.

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Topics: Employee Advocacy, Marketing, Strategy

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy

Why You Should Use Buyer Personas in Your Social Media Strategy

Posted on 01/31/2017

Buyer personas are a widely accepted component of the marketing industry, but that does not mean that they are used properly, or even understood by many marketers.

This gap in understanding leaves an amazing opening for people working within the realm of social media marketing. The proven tools and tactics used for offline sales are not always adopted for use on social channels—but they should be. Whereas social media used to be considered the wild west of marketing, that time has now passed. 

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Topics: Marketing, Social Media, Strategy

Involving & Motivating Employees in Your Marketing Strategy

Posted on 01/24/2017

Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

5 Steps to Building an Employee Advocacy Program

Posted on 12/03/2015

Employee advocates drive engagement, build trust, and extend your marketing reach.

Employees who generate exposure for your company using their own voice and actions are considered employee advocates, and the value of these advocates surpasses any purchased marketing program you may invest in with your marketing. These advocates drive engagement, build trust, and extend your marketing reach. They are fueled by purpose and empowered by passion, and they’re a critical component to Gaggles and our entire GaggleAMP philosophy. If you don’t already have an employee advocacy program in place, organizing one is the key to a coherent social media marketing campaign.  This eBook can help you develop a social strategy with your employees.

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Topics: Employee Advocacy, marketing campaign, social marketing, Social Media, Social Media in Corporate Communications, Strategy

3 Reasons Why the Holidays are the Best Time for Content Marketing

Posted on 11/30/2015

The holiday season is the best time of the year to capitalize on heavy internet traffic, and those who don’t recognize the opportunity risk losing out on a potentially substantial boost in resulting revenue

Thanksgiving is behind us and Christmas is less than a month away, and businesses are already prepping for the holiday rush that comes with the holiday season. For marketers, it’s the best times of the year to capitalize on heavy internet traffic, and those who don’t recognize the opportunity risk losing out on a potentially substantial boost in resulting revenue. Click here to learn how the holidays can boost your social media amplification.

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Topics: Content Marketing, GaggleAMP, Holidays, Marketing, Strategy, Tactic, Tip