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The GaggleAMP Blog

Employees As Storytellers

Posted on 09/21/2015

One of the biggest factors that plays into the success of your social media marketing campaign is your employees and the fact that people tend to trust them more on social media than company-generated messages on social media more than the company itself. Interestingly enough, your employees may be sharing identical content to what is displayed on your company profiles and still will manage to garner more traction on social media than a company with a larger network.

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Topics: Brand Advocates, Employee Advocacy, Employee Engagement, employees, Social Media in Corporate Communications, Storytellers