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The GaggleAMP Blog

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

Posted on 12/23/2013

Recently, Douglas Burdett wrote a great Business2Community post on "5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic". In it, Douglas gives some great tips on how B2B marketers can empower their fans and stakeholders to boost corporate blog traffic. In one of the five tips, he mentions GaggleAMP:

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Topics: Blog Traffic, Douglas Burdett, GaggleAMP, Press Mentions, Stakeholders

"I Tweet, Therefore I am"

Posted on 11/20/2013

"I Tweet, therefore I am." Okay, French philosopher René Descartes may not have actually said this. However, if Descartes was around today, he might. The introduction of social media has empowered anyone to have a voice. That voice can be heard (or in the case of a Tweet, seen) by anyone in the world that has an Internet connection. The size of the audience for the message is largely dependent, not on the gatekeepers traditional media, but the participants of the medium that the message is placed. Like traditional word of mouth, social media allows one person to share messages with others. Unlike word of mouth, social media allows for the mass dissemination of a message that has none of the physical or reach limitations. Therefore, social media is a perfect environment to disseminate just about any message. However, the mindset of "I Tweet, therefore I am", is not enough anymore. 

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Topics: Cisco, employees, GaggleAMP, GaggleAMP Customers, JouleX, Social Media, Social Media in Corporate Communications, Stakeholders