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The GaggleAMP Blog

The Future of Employee Advocacy

Posted on 12/14/2015

Glenn Gaudet, the president and founder of GaggleAMP, explained the future of employee advocacy to Neal Schaffer when he spoke at the Social Tools Summit. Most people look at employee advocacy strictly from a social media marketing perspective, but organizations are going to start to become smarter about employee advocacy and go further. At some point they are going to realize that the army of people that want to help out the organization, when they start coming together and using one platform to make it easy, it will create a funnel of content and activities that will accelerate the actions of all the different departments all in one platform. Hear what else Glenn had to say below.

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Topics: Employee Advocacy, Future, Glenn Gaudet, Social Media in Corporate Communications, Social Tools Summit, Video

Video: What is Employee Advocacy?

Posted on 12/02/2015

Glenn Gaudet, the president and founder of GaggleAMP, spoke with Neal Schaffer at the Social Tools Summit about the general understanding of employee advocacy. According to Glenn, employee advocacy as a major asset that is going largely unused on a daily basis which is a shame since these employees already have a natural affinity to help your company.  The key to employee advocacy is to keep it approachable; make easy for them to get engaged and it will work like magic. You can hear Glenn’s full explanation below.

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Topics: Employee Advocacy, Employee Advocates, Glenn Gaudet, Social Media in Corporate Communications, Social Tools Summit, Video