The author of the endorsement is Neal Schaffer, founder of Windmills Marketing, is a leading social media strategist and teaches social media marketing at Rutgers University. Here is a portion of what Neal wrote, One application that I’ve recently been exposed to and am excited about is GaggleAMP. I talk to many marketers who say, “If only our sales and business development team would share our social media postings, it would help us reach a greater—and more relevant—audience in social media.”
With the emergence of GaggleAMP, social media and marketing directors can now utilize the reach of their internal staff to help spread their message in social media, and internal employees have complete control in deciding exactly which messages they would like to share on which platforms and how frequently.
GaggleAMP tracks activity, allowing you to report on the impact and ROI for every message and campaign.
B2B companies are sitting on a goldmine of brand advocates who work at their company. By using GaggleAMP, they can organize and leverage their internal tribe while ensuring control over social media messages that are sent out externally.
For employees, it’s internal content curation served up on a platter to give them more timely and relevant content to share with their networks and maintain mindshare on whichever social networks the company’s customers or clients are on.
I expect to hear about more companies adopting GaggleAMP in the months to come!
To read the full story click here.