Social media is an integral part to any successful company’s marketing strategy, and employees play a large role in its success. Unfortunately, many of your employees may not find the virtual world an inviting place, and getting comfortable may require a little assistance. Your company has unlimited potential to extending your social reach through employee advocacy. Getting all of your employees on board and acclimated on social media can help you achieve your goals.
Read MoreTopics: Employee Advocacy, Employee Engagement, employees, social marketing, Social Media, Social Media at Work, Social Media in Corporate Communications, Social Reach
Market research is the keystone for many-a-brand’s social media strategy, as it focuses on your ideal customer and hones your posts to what is most appropriate for that target audience. In fact, at GaggleAMP, we understand that an effective content post can only be engaging if it’s tailored to your target audience. The result of market research is content that is both unique to your business while being streamlined to your audience! While there are many techniques and outlets for acquiring this information, such market research can be costly, rigid, or qualitative, making them either unfeasible or unusable for your brand. GaggleAMP helps your brand utilize social media marketing as a tool for free market research.
Read MoreTopics: Market Research, Social Media, Social Media in Corporate Communications, Social Reach, Social Research
Q & A sessions are a great way for businesses to connect with customers, investors, and prospective clients. With a well-designed Q & A session, you and your company have the ability to extend your reach further, touching folks and gaining customers who simply may have only shown passing interest before while strengthening the loyalty of long-standing clientele. GaggleAMP aims to harness these groups through the use of live Twitter Q & A sessions, and your social reach could see a substantial improvement with just one well executed Q & A! As with any endeavor, there are best practices that will result in the highest reward yield.
Read MoreTopics: Q&A, social marketing, Social Media in Corporate Communications, Social Reach, Twitter
Your social reach is one of the determining factors to the success of your social media strategy, and your employee advocates should be taking center stage! Employee advocates are your own group of brand marketers that have the ability to leverage your social reach, and knowing how to harness their enthusiasm and efforts can streamline the effects of your influence in the social media world. While your reach as a company may be limited, your employees can increase your social media influence exponentially as brand marketers.
Read MoreTopics: Brand Marketers, Employee Advocacy, Employee Advocates, GaggleAMP, Social Influence, Social Media in Corporate Communications, Social Reach
Nick Kellet penned a story in Socialmouths that mentioned GaggleAMP in the context of social media sharing, how important it is and how to achieve it.
Read MoreTopics: Social Reach
