1. Understand your ideal customer.
Get to know your niche customers using micro-targeting.
2. Give in to paid advertising (it’s not going away).
Ditch thinking about social as a free-place market. Invest in smart social advertising. Take the time needed to really dig deep on audience segmentation and targeting on advertising on the social platforms that are right for your brand.
Your employees are oftentimes an underutilized resource when it comes to social media marketing- you need to take the time to train them on social media so that they become an asset!
4. Make sure your website is mobile friendly.
Morgan Stanley believes that the mobile web will be bigger than desktop Internet use this year!
5. Use automation tools to organize your posts and save time.
Make your life easier, and be more efficient with your time, by utilizing automation tools that help you keep your posts organized.
6. Post quality content written by professional writers and industry experts.
Don’t post content, just for the sake of posting content. Make sure that what you are posting is representing your brand in a professional way by choosing quality content that is professionally written.
7. Conduct a competitor analysis and fill in the gaps.
Take the time to look at what your competitors are doing. What are they doing differently? What changes do you need to consider to better compete?
8. Update all of your social media profiles.
Each of your social accounts should have the same profile picture, similar About Us sections and same color schemes so that your accounts look seamlessly branded.
LinkedIn Groups are a great way to connect with industry experts and others with similar interests; they can serve as a sounding board for ideas or offer inspiration and suggestions.
10. Make it a priority to review and analyze your data on a weekly basis and build on your successes.
The only way you can know if your social media marketing is working is by reviewing and analyzing your data. Pay attention to what works and what doesn’t- and then adjust accordingly.
11. Prioritize content promotion.
Posting content is great- promoting content is even better. Make a point of getting your content out there for more people to see.
12. Social media is a 24×7 job.
Especially for big businesses or very socially engaged businesses, going MIA from 5PM Friday to 9AM Monday could mean missing out on TONS of potential business and/or asking for trouble with loud upset customers.
Take advantage of the many software tools and applications that can help sales reps be more productive- and save more time for prospecting.
14. Use keywords.
Define keywords, key phrases and hashtags for your company and listen for conversations surrounding them on social.
15. Promote link generation.
Links are the lifeblood of the web. Without links, your website or blog has zero trust in Google, no referral traffic and is for all intensive purposes invisible to anything other than direct traffic.
The whole point of social media is to interact with people- so do it. Hosting a live Twitter Q&A allows you a chance to interact with users and answer their questions. It’s a win-win!
17. Engage directly with users.
Take the time to answer a question, retweet a tweet, comment on a post or simply reach out. Engaging directly with users will help you stand out.
18. Pick a few social networks to use.
Figure out which social networks your target audience use and focus on those networks. Using several social networks without enough time to dedicate to each of them will not generate results. Find which ones have the highest concentration of your audience and focus on them 100%. When you see the success, you’ll be more likely to invest additional time and resources to additional social platforms to replicate your success.
19. Include contact information for your business.
One of the biggest mistakes businesses make is they forget to include an easy way for their audience to get in contact. Link to your live chat, your website’s contact page, a phone number and/or an email address.
20. Create user-generated content.
The hottest thing in the world of marketing right now? User Generated Content (UGC) campaigns. Advertising agencies and brands worldwide are trying to tap into the immense power of their fan/customer base and use their authentic and original content to power their marketing campaigns.
Get your messages under control! Don’t keep letting them pile up; implement a system that works for you AND follow it.
22. Focus on empathy and the customer experience.
Social media is a great tool for listening to customer concerns and company praises and responding to them directly as well as creating blog, FAQ and Q&A content.
Too much of a good thing can be a bad thing. If you are producing quality content, don’t weaken its impact by doing the same thing over and over. Mix it up and keep things interesting.
Make sure that your content is shareable – not just sales pitches! Is what you’re posting something your audience would want to tell other’s about? If the answer is no, it’s probably not worth posting.
Integrate and distribute your content across multiple platforms using distribution tools.
26. Use storytelling tactics when writing your content.
Storytelling tactics are more relateable and much more interesting to read. Create content people will WANT to read.
27. More visuals, less text.
To make your content engaging and more shareable, use images and visuals that will catch your readers’ eyes.
28. Use coding to enhance profiles.
Enhance your social presence by utilizing coding on your profiles.
Let your employees be the face of your brand; your employees remind users to the human-side of your brand which makes it more appealing.
30. Utilize psychology experts for content creation.
Give the people what they don’t even know they want. By utilizing psychology experts you can create content that subtly and subliminally appeal to your readers.
31. Be unique and diverse.
Give your audience a reason to follow you and engage with you rather than your competitors. Give your social media a personality that will resonate with your audience and invoke questions, comments and reactions.
32. Set a goal for your ROI.
What do you expect to get from your social media marketing strategy?
33. Quantify your marketing analytics.
Go over your marketing analytics and quantify them. Know the numbers you have and the numbers you need- and then create a plan to get them there.
Let’s be serious, in order to get anywhere with social media- you need to get the people making to decisions to go along with it. Getting C-Level employees on board will get you one step closer to social media success!
Ah, Twitter. You can’t live without it if you consider yourself social media savvy, and yet you may have never heard of or used Twitter lists! A Twitter list is a curated group of users created by you or someone else that help you easily and readily access that group at any given time.
As with any marketing endeavor, you have to input strategic content in order to see the results. Publishing content on LinkedIn can exponentially attract more leads.
Brand advocates play a critical role in the success of your social media strategy, and activating their potential can boost the success of your social media marketing! You’ve defined your objectives, trained advocates, and aligned training with current company policies. Your next step is to activate your advocate task force and put practice into action.
Sharing your content more than once requires tactful skill, great content, and a well-planned schedule. You don’t want to spam readers with the same content over and over, so make sure you reuse content carefully.
At this point, you’ve probably already opened a myriad of business profiles on websites like Facebook, Google+, Twitter, LinkedIn, and the like. Your next step is coming up with your social media strategy!
40. Make engagements easy with ‘Share’ and ‘Like’ tools on every blog post and email.
Help your readers’ help you! Including ‘Share’ and ‘Like’ tools on every blog post and email will make it easier for readers to share your content.
Since the early days of social media, many businesses find it difficult to find the happy medium between employee freedom and performance. But a three-year study done by IBM shows a positive correlation.
42. Use apps to streamline your social media efforts.
Reduce the time spent on multiple platforms and monitor your social on the go.
43. Promote employee collaboration.
If your employees are involved in every step of your marketing strategy, you are more likely to have a higher participation rate.
An important step to putting your marketing plans in action is to create systems to make it easy for your sales team.
To most marketing experts, social media is a no brainer, but when it comes to getting your boss to buy in, there is usually some resistance.
46. Create ‘snackable’ content.
Create small bits of content that are easy to digest.
47. Broaden your sources for content.
No one wants to read the same thing over and over, so try new and varied sources for your content. Not only will it set you apart, but readers’ will welcome unique and interesting content.
48. Use Facebook as a lead generation tool.
Create Facebook landing pages to include call to actions to encourage non-fans to Like your page and become a fan, then take it a step further and offer a giveaway or contest in exchange for an email address.
49. Create a content amplification budget.
Figure out what your social goals are so that you can plan your content amplification budget.
50. Use GaggleAMP as frictionless sharing.
By engaging these tips with the social extension of GaggleAMP, you’ll set your brand up for social media marketing success for 2015!