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The GaggleAMP Blog

Tips for Creating an Effective Social Media Plan

Posted on 06/06/2013

If you have ever been assigned to manage the social media accounts of your company, you know that it's much easier said than done. Sure, everyone knows how to use Facebook and Twitter. You just need to post some updates here and there, check the likes, retweets, comments and messages and respond to them. But if you are starting a new account or have very few fans or followers, what do you do? How do you get more people to like your page or follow you? How do you keep them interested? What do you do if you get 1,000 fans? 3,000? 20,000? How do you know if you have reached your goals? Brands that are successful in social media have two things in common. They have a plan. A good, solid plan. And they are consistent in following this. So what should you include in the plan? Below, we will share the framework of what we have found to work best for us.

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Topics: Goals, Social Media, Social Media in Corporate Communications, Social Media Plan