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The GaggleAMP Blog

The Role of Social Networks in Marketing Campaigns

Posted on 01/21/2013

Imagine if I said to you that you could do a direct mail campaign, but you could only use a post card. As a marketer, you would call me crazy, and you would be right. You would then tell me that you would want to test sending a postcard, a letter pack, self mailing brochure and even others. Why, I ask why, you would tell me that the deliver mechanism is just as important as the message. Again, you would be right.

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Topics: GaggleAMP, Social Media, Social Media Networks, Wall Street Journal