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The GaggleAMP Blog

The 48 Hour Life of a Tweet

Posted on 05/19/2011

Ever wonder how long a Tweet is good for? We did. Being the analytical geeks that we are, we decided to do our own research. The analysis brought us to the conclusion that the average life of a Tweet is about 48 hours.

There are ways to extend the life of a Tweet that include hash tagging and mentions, so we did our analysis using a baseline of Tweets that had neither. Here are the specifics:

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Topics: 140, Corporate Social Media Use, Hash Tags, Social Media FAQ, Social Media in Corporate Communications, Tweets, Twitter

Social Media Messaging

Posted on 04/24/2011

One of the hardest challenges for any marketer is the process of transitioning their messaging skills from one medium to another. In this context, social media is a particularly difficult problem. When a marketing person is first given the task to “do social media” for a company, they are often caught in a difficult situation.

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Topics: Corporate Social Media Use, Messaging, Social Media, Social Media FAQ

Hash Tagging Corporate Tweets

Posted on 04/04/2011

At GaggleAMP, clients ask about using hash tags in corporate tweets. The most common questions are:

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Topics: Hash Tags, Social Media FAQ, Twitter