Your employees are becoming more active on social media. They are boosting your company’s digital marketing efforts through sharing corporate content with their friends and followers. This is the foundation to a great start in employee advocacy! Amplifying your messages in this way quickly shows everyone in your organization the value of employee advocacy through increased reach and boosted website traffic.
Read MoreTopics: B2B Marketing, Digital Marketing, Employee Advocacy, Social Media, Social Media Engagement
While statements about our shrinking attention spans have turned out to be a myth, attention still remains the most valuable (and scarce) resource on the Internet. The relentless drive of technology is changing how we consume information online, and in the world of social media, competition for attention is fierce. It is becoming harder to be heard above the crowd.
Read MoreTopics: Marketing, Social Media Engagement, social media marketing
As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.
Read MoreTopics: Employee Advocacy, Engaged Employees, Marketing, marketing strategy, Social Media, Social Media Engagement
