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The GaggleAMP Blog

Employee Advocacy in Times of Crisis

Posted on 09/29/2014

In times of crisis, many turn to their employees to help soften the blow, retain customer trust, and rebuild broken relationships. In fact, this idea is well-founded as employees are not only experts in the field, but they also have personal investment in the cause! Organizations such as political campaigns often have employee advocacy policies in place, but many times companies that offer products and services don’t. When designing an employee advocacy program for your company, here are some tips to keep in mind that will help enforce responsibility while encouraging business-saving championing on social media during times of crisis.

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Topics: Corporate Social Media, Employee Advocacy, GaggleAMP, Social Media, social media corporate use, Social Media in Corporate Communications, times of crisis