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The GaggleAMP Blog

Lessons from the Komen Controversy

Posted on 02/06/2012

Consistent Stakeholder Engagement is Key to Protecting Brands During a Social Media Fueled Crisis

Brands beware. The era of social advocacy is here, and you better be engaged, or the good work you’ve done for years can be placed in jeopardy in a minute. Just ask the Susan G Komen Foundation which is reeling due to a backlash fueled by social media.

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Topics: GaggleAMP, Glenn Gaudet, Lane Bailey, Planned Parenthood, Social Media Backlash, Social Media in Corporate Communications, Social Media Stakeholders, Susan G Komen