Your employees are becoming more active on social media. They are boosting your company’s digital marketing efforts through sharing corporate content with their friends and followers. This is the foundation to a great start in employee advocacy! Amplifying your messages in this way quickly shows everyone in your organization the value of employee advocacy through increased reach and boosted website traffic.
Read MoreTopics: B2B Marketing, Digital Marketing, Employee Advocacy, Social Media, Social Media Engagement
Adopting any new initiative in an established corporate environment can pose various challenges, often due to the need to establish both ownership of the program, and responsibility for its resource allotment and eventual success. Things can become especially tricky when initiatives cross multiple departments. For employee advocacy efforts on social media, the process of establishing departmental ownership can make other challenges look easy by comparison.
Read MoreTopics: Digital Marketing, Employee Advocacy, internal communications, Public Relations, Social Media
The relationship between social media and recruiting might have had a bit of a rocky start, but it is certainly moving along well now. Social media is influencing HR – not just when it comes to policies and procedures, but also with regard to finding the right candidate for a position.
Read MoreTopics: Employee Advocacy, recruiting, Social Media, social recruiting, staffing
From a corporate perspective, the benefits of having your employees help build your corporate brand is very clear. Advantages of employee advocacy in social media include a wider reach (larger potential audience), better social media engagement, and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Social Media
Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.
There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.
Read MoreTopics: Employee Advocacy, Marketing, Social Media
In the toolbox of social media strategies, employee social engagement is the tactic that many companies are striving to implement in 2017. The potential benefits of employee advocacy can be staggering. More success stories are published every day and it’s getting easier to get executive level buy-in. However, motivating your employees and getting their buy-in can be a bit more difficult.
Read MoreTopics: Employee Advocacy, Marketing, Social Media
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Buyer personas are a widely accepted component of the marketing industry, but that does not mean that they are used properly, or even understood by many marketers.
This gap in understanding leaves an amazing opening for people working within the realm of social media marketing. The proven tools and tactics used for offline sales are not always adopted for use on social channels—but they should be. Whereas social media used to be considered the wild west of marketing, that time has now passed.
Read MoreTopics: Marketing, Social Media, Strategy
Whether you love it or hate it, Twitter is an unavoidable tool of the trade for modern marketers. It may not be the largest social media network, but with 317 million average users on a monthly basis (as of the third quarter of 2016), it is nothing to sneeze at either. With about 6,000 Tweets sent each second, Twitter is a busy place, so you need to be able to write the right messages to get attention.
Read MoreTopics: Marketing, Social Media, Social Research
As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.
Read MoreTopics: Employee Advocacy, Engaged Employees, Marketing, marketing strategy, Social Media, Social Media Engagement
In our modern, efficiency-obsessed economy, the idea of a secret system that can make your employees more loyal, effective, and efficient seems too good to be true - but it actually is a real thing. They key is to tap into the elements of what we do for fun and bring those mechanics into the day-to-day workplace. Basically, you make work into a game through the process of gamification.
Read MoreTopics: Employee Advocacy, Marketing, Social Media, social media marketing, gamification
