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The GaggleAMP Blog

8 Reasons Why Social Amplification Efforts Fail

Posted on 03/14/2017

Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.

There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.

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Topics: Employee Advocacy, Marketing, Social Media

How to Excite Employees About Your Company Message and Content

Posted on 02/28/2017

 

In the toolbox of social media strategies, employee social engagement is the tactic that many companies are striving to implement in 2017. The potential benefits of employee advocacy can be staggering. More success stories are published every day and it’s getting easier to get executive level buy-in. However, motivating your employees and getting their buy-in can be a bit more difficult.

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Topics: Employee Advocacy, Marketing, Social Media

Why You Should Use Buyer Personas in Your Social Media Strategy

Posted on 01/31/2017

Buyer personas are a widely accepted component of the marketing industry, but that does not mean that they are used properly, or even understood by many marketers.

This gap in understanding leaves an amazing opening for people working within the realm of social media marketing. The proven tools and tactics used for offline sales are not always adopted for use on social channels—but they should be. Whereas social media used to be considered the wild west of marketing, that time has now passed. 

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Topics: Marketing, Social Media, Strategy

5 Components of a Good Tweet: Data Backed Insights

Posted on 01/17/2017

Whether you love it or hate it, Twitter is an unavoidable tool of the trade for modern marketers. It may not be the largest social media network, but with 317 million average users on a monthly basis (as of the third quarter of 2016), it is nothing to sneeze at either. With about 6,000 Tweets sent each second, Twitter is a busy place, so you need to be able to write the right messages to get attention.

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Topics: Marketing, Social Media, Social Research

Your Strategic Marketing Investment

Posted on 01/10/2017

As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.

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Topics: Employee Advocacy, Engaged Employees, Marketing, marketing strategy, Social Media, Social Media Engagement

Introduction to Gamification in Employee Advocacy Programs (and the rest of your business)

Posted on 12/13/2016

In our modern, efficiency-obsessed economy, the idea of a secret system that can make your employees more loyal, effective, and efficient seems too good to be true - but it actually is a real thing. They key is to tap into the elements of what we do for fun and bring those mechanics into the day-to-day workplace. Basically, you make work into a game through the process of gamification.

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Topics: Employee Advocacy, Marketing, Social Media, social media marketing, gamification

Why Your Employees Aren’t Sharing Marketing Content—and Why They Should Be

Posted on 11/08/2016

Do you consider your employees when formulating your social media strategy?

Your employees are a more valuable resource than you think. Employee social sharing can produce eight times more interaction than content shared by your brand alone, and it can be re-shared as much as 25 times more frequently.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media, social media marketing

4 Tips for Creating a Social Media Calendar

Posted on 10/27/2016

A social media content calendar is arguably the most important device in any social media strategy. Planning and scheduling content saves time and helps reduce the chance for errors or over posting. As a bonus, having a pre-planned social media content calendar ensures you maintain business continuity within your social media implementation; not only does it keep you on the right track - if you ever need to use a backup employee for social media duties, they can do so with ease.

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Topics: Marketing, Social Media, social media marketing

5 Ways to Tell That Your Social Media Strategy is Not Working

Posted on 10/18/2016

The use of social media as a marketing tool is on the rise. Statista estimates that in 2016, social media spending by marketers in the United States will reach $11.72 billion dollars in 2016, and will rise to $13.51 billion dollars in 2017. Unfortunately, a marketing budget, no matter how robust, is no substitute for a comprehensive social media strategy. A social media strategy defines your goals, your target audience, how you intend to reach that audience, and how you intend to measure your success. If you’re missing any of these elements, your success will be more dependent on luck than it will be on marketing ability.

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Topics: Marketing, Social Media, social media marketing

The Key Social Media Metrics Your Boss Cares About

Posted on 10/11/2016

The world of social media can be daunting when it comes to metrics. If you are not entirely sure what metrics to target, you are not alone. Questions about social media metrics don’t just keep social media managers like you awake at night, your boss isn’t always sure exactly what measurements they want from you.  Many CMO’s at the top of their company’s hierarchy also face challenges when measuring the value of their department’s efforts. Providing the right metrics to your boss (the CMO) helps demonstrate the value of your work and it helps them do their job better as well.

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Topics: Marketing, Social Media, social media marketing