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The GaggleAMP Blog

Social Media and SEO: Building Your Online Presence

Posted on 07/03/2013

With the emergence of the notorious Google Penguin update, many 'Search Engine Optimization" (or SEO) practitioners are left scratching their heads. In prior years, SEO has consisted of simple keyword targeting mixed with some strategic linking alliances. These elements were sufficient to land a top spot on a Google search results page, drawing more traffic from casual web surfers. Now, it appears that those who have neglected social media marketing as part of their SEO strategies may be at a distinct disadvantage. Word on the Internet Highway has it that traditional "SEO" principles may be falling by the wayside in favor of Search Marketing Integration, aka "SMI."

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Topics: Google+, Search Engine, SEO, SMI, Social Media, Social Media in Corporate Communications