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The GaggleAMP Blog

Create Sales Referrals Through Employee Content Sharing

Posted on 11/18/2015

By creating engaging content, supporting employee success, and fostering online relationships, your company has the basic components needed to turn a disengaged user into a sales referral.

Your employees are your key to tapping into networks of users that may have been unreachable by your company’s online marketing efforts alone. As a company, users tend to view your brand as less authentic than, say, your employees. Their perceived authenticity based on the fact that their profiles are connected to one person has the ability to generate more traffic and garner more leads. The trickle-down effect from the time you generate new content until it reaches customers through employee content sharing is important, as the resulting engagement can influence the amount of sales referrals and, thus, sales that your company can acquire. Read here to find out how to get employees involved in content sharing.

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Topics: Content, Content Sharing, Employee Engagement, Sales, sales referrals, Social Media in Corporate Communications

How to Use Employee Social Graphs for Sales Referrals

Posted on 07/09/2015

A social graph is defined as a representation of the interconnection of relationships in an online social network. Thus, your employee social graphs are simply representations of the networks created online through your employees! Our goal at GaggleAMP is to extend your reach and influence by tapping into these social graphs to amplify your social media efforts, but many don’t realize the power of employee social graphs and how they’re truly a source of referral business. Let’s take a closer look at the power of employee social graphs and the impacts they can have on your social media marketing campaign.

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Topics: employee, GaggleAMP, marketing campaign, sales referrals, social graph, Social Media, Social Selling