By creating engaging content, supporting employee success, and fostering online relationships, your company has the basic components needed to turn a disengaged user into a sales referral.
Your employees are your key to tapping into networks of users that may have been unreachable by your company’s online marketing efforts alone. As a company, users tend to view your brand as less authentic than, say, your employees. Their perceived authenticity based on the fact that their profiles are connected to one person has the ability to generate more traffic and garner more leads. The trickle-down effect from the time you generate new content until it reaches customers through employee content sharing is important, as the resulting engagement can influence the amount of sales referrals and, thus, sales that your company can acquire. Read here to find out how to get employees involved in content sharing.Read More