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The GaggleAMP Blog

Training Your Sales Team on Employee Advocacy

Posted on 02/18/2016

The importance of content marketing helps teach your sales team to share content, it’s important to have a system in place that clearly shows them what their role is in content sharing. It is critical that you effectively train your team to properly use the system you have developed for delivering your marketing content.

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Topics: Employee Advocacy, Sales, Social Media, Social Media in Corporate Communications

The Value of Sales Employee Advocacy

Posted on 02/15/2016

Creating a close relationship between the marketing and sales departments is essential, especially if you want to build an effective employee advocacy program. Ideally, sales will use the content created by marketing as another tool in their sales toolkit to close the next customer or lure in a prospect.  However, more often than not, sales ignored the content because they don’t understand the value in sharing it.  Prior to creating marketing content, it is important to find common definitions of the objectives and goals, or it is going to be really difficult to get sales on board to use the content that your are creating.

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Topics: Content Marketing, Employee Advocacy, Sales, Social Media, Social Media in Corporate Communications

How Account Managers Can Benefit from Social Amplification

Posted on 01/11/2016

The Account Manager is tasked with managing relationships between the company and client accounts.  Their main focus is to support these accounts by maintaining customer satisfaction while ensuring future sales with that customer.
Social media has poised itself as an effective way for account managers to connect with their clients. It has become an easy way to strengthen relationships and foster the development of brand loyalty. Amplification of social messages helps account managers to reach more of their existing clientele, helping to ensure that the company-customer relationship remains at the forefront of the company’s priorities.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Sales, Social Media, Social Media in Corporate Communications

Create Sales Referrals Through Employee Content Sharing

Posted on 11/18/2015

By creating engaging content, supporting employee success, and fostering online relationships, your company has the basic components needed to turn a disengaged user into a sales referral.

Your employees are your key to tapping into networks of users that may have been unreachable by your company’s online marketing efforts alone. As a company, users tend to view your brand as less authentic than, say, your employees. Their perceived authenticity based on the fact that their profiles are connected to one person has the ability to generate more traffic and garner more leads. The trickle-down effect from the time you generate new content until it reaches customers through employee content sharing is important, as the resulting engagement can influence the amount of sales referrals and, thus, sales that your company can acquire. Read here to find out how to get employees involved in content sharing.

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Topics: Content, Content Sharing, Employee Engagement, Sales, sales referrals, Social Media in Corporate Communications

Tapping the Collective Sales Voice

Posted on 11/11/2015

Tapping into a collective sales voice involves unifying your sales team under a common understanding, a sense of purpose, and a similar mindset.

Your sales team is comprised of a variety of personalities, and each sales person may approach leads and customers in completely different fashions. In fact, these differences are what can help lasso in a wide range of customers to begin with! While harnessing the power of personality within each employee is an important aspect to reaping the most benefits from your sales team, it’s also important to tap into the collective sales voice of your company as a whole. After all, your sales team is a team, and while there may be small individual differences between each person, the collective team must be unified in voice. Click here to read more about creating a sales harmony.

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Topics: Marketing, Sales, Sales Team, Sales Voice, Social Media in Corporate Communications, Team, Voice

Give Every Employee the Tools to Sell

Posted on 10/26/2015

In today’s modern world of technology, everybody is given an equal voice on social media, and every employee can utilize that voice to sell.

Your employees are the face of your sales force, helping to connect your marketing efforts to action and, thus, to your prospective customers. By equipping your employees with the proper tools for selling your product, your company, and themselves. Indeed, when a customer chooses to ‘buy in’, they’re investing in all three of these aspects. Let’s focus on how each and every employee can drive sales as well as the tools they’ll need to succeed. Click here to read about more social media tools that will improve your workflow. 

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Topics: Brand Advocates, Employee Advocacy, employees, Sales, Social Media in Corporate Communications, Social Selling

Tapping the Collective Sales Voice

Posted on 10/22/2015

When Salespeople Work Together in a Unified Team, Customers Can Sense the Unity and the Resulting Authenticity

Your sales team is comprised of a variety of personalities, and each sales person may approach leads and customers in completely different fashions. In fact, these differences are what can help lasso in a wide range of customers to begin with! While harnessing the power of personality within each employee is an important aspect to reaping the most benefits from your sales team, it’s also important to tap into the collective sales voice of your company as a whole. After all, your sales team is a team, and while there may be small individual differences between each person, the collective team must be unified in voice. For tips and techniques to encourage your sales team to get on board with your content strategy, download this eBook

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Topics: Collaboration, employees, Marketing, Sales, Social Media in Corporate Communications, Team

Creating a Sales Harmony

Posted on 10/19/2015

Bring your Teams Together to Create a Company Culture Based on Harmony

There are many different types of people who are employees at any company and comprise a multitude of teams; when these teams are all aligned towards a common goal, the results can be impressive. Unfortunately, many teams - sales, marketing, etc - find themselves working towards individual goals without an open line of communication to other teams within the company. To help encourage sales to actively  to share your content, download this eBook and update your strategy. While many may see this as a necessity for their team to focus on their own goals and strengths, the fact of the matter is that a lack of harmony can hurt the company’s chance of success in the long-run.

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Topics: Collaboration, Employee Engagement, employees, Harmony, Marketing, Sales, Social Media in Corporate Communications, Team

3 Steps to Focusing Your Social Message and Boosting Sales Efforts

Posted on 07/30/2015

The productivity of your sales team on social media is dependent on more than just effort; indeed, sales productivity also depends on the efficiency of their efforts as a whole. In order to streamline their marketing tasks, many brands turn to third party specialists for help. Improving sales productivity is a matter of giving your employees the tools they need to succeed and utilizing your employees effectively.

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Topics: GaggleAMP, Productivity, Sales, Sales Effort, Social Media, Social Message, Social Selling

3 Ways to Improve Sales Productivity

Posted on 07/27/2015

The productivity of your sales team on social media isn’t dependent on a single factor. Indeed, there are many influencers that can affect how productive your sales team is or could be. While some are more obvious (work ethic, goals, etc), others can be harder to pinpoint. Many brands forget that productivity is also dependent on what they provide to their sales team as tools.

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Topics: employees, GaggleAMP, How to, Productivity, Sales, Sales Team, Social Media