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The GaggleAMP Blog

How to Measure Content ROI

Posted on 08/26/2015

Creating engaging content and pushing it out to users on social media is just the first part of a successful content marketing strategy. Indeed, having the ability to measure and track the efficacy of your efforts is core to our product strategy here at GaggleAMP, which is why we give brands the ability to track each and every one of their posts to see where they can continue to improve and what’s already successful. One of the biggest obstacles that content marketers face is having the ability to measure content ROI. Indeed, how does one measure the revenue generated from the content you’ve created? Here are some simple ways to measure content ROI.

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Topics: Content Marketing, Content ROI, GaggleAMP, Measure, Revenue, ROI

Social Media Helps Bring in Corporate Revenue

Posted on 06/04/2011

According to eMarketer:

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Topics: Corporate Social Media Use, eMarketer, Revenue