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The GaggleAMP Blog

Publishing is Just the Beginning with Content Marketing

Posted on 10/29/2015

No matter how engaging your content may be, it’s likely to fall flat when you're not marketing appropriately

The way that your company addresses content marketing can make or break the success of your efforts in publishing the content in the first place. By investing your time, effort, and money towards creating engaging content, you’ve basically created the tools you’ll need to succeed; but the fact of the matter is that by simply creating tools without utilizing them appropriately, you’ve simply made for yourself a useless toolbox. Similarly, publishing content is the beginning of the social media marketing process, and content marketing consumes a bulk of the effort that turns an article, video, or image into a progressive, functional tool. Click here to find out if you're overlooking the most important part of content marketing.

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Topics: Content, Content Marketing, Marketing, Publishing, Social Media in Corporate Communications, Social Selling

Publishing: The End of the Beginning for your Content

Posted on 10/16/2015

The Content you Create is Essentially Useless if it Doesn’t Reach the Users it Needs to Reach on Social Media

You’ve taken the time to gather your research, record videos, create engaging content...and then you publish. It’s tempting to sit back and take a breath and watch the ‘likes’ roll in, but as you know and as we at GaggleAMP know, the real work has just begun. Download this eBook to update your social strategy. Once you’ve published your content, you’ve essentially wrapped up the beginning portion of this part of your social media strategy (which restarts with every new piece of content you create). Now is the time to ramp up your efforts and extend your reach, pushing your content out to as many folks as possible on social media. Indeed, publishing is just the end of the beginning.

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Topics: Content, Content Marketing, Content Selling, Publishing, Social Media in Corporate Communications, Value

Publishing: The End of the Beginning for your Content

Posted on 09/28/2015

You’ve taken the time to gather your research, record videos, create engaging content...and then you publish. It’s tempting to sit back and take a breath and watch the ‘likes’ roll in, but as you know and as we at GaggleAMP know, the real work has just begun. Once you’ve published your content, you’ve essentially wrapped up the beginning portion of this part of your social media strategy (which restarts with every new piece of content you create). Now is the time to ramp up your efforts and extend your reach, pushing your content out to as many folks as possible on social media. Indeed, publishing in just the end of the beginning.

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Topics: Content, Content Marketing, Publishing, Social Media, Social Media in Corporate Communications, Strategy

Social Marketing – Solution Landscape

Posted on 04/17/2013

Many people ask us how GaggleAMP works within the context of other social marketing solutions that the company may be using. The answer is that it does. Each category of social marketing targets different areas that the solution is geared toward addressing.

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Topics: Amplify, GaggleAMP, Influence, Listening, Publishing, Social Media, Social Media Management Solutions, Social Media Tool Landscape