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The GaggleAMP Blog

Who Leads Social Media—PR or Marketing?

Posted on 10/17/2017

In many ways, the field of social media has hit a bit of an awkward growth spurt. The evolution of social media marketing has been rapid and one of the constant battles is over ownership. Different departments seek ownership of the brand’s social media voice to achieve their goals. Most often these battles occur between the marketing department and the public relations department.

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Topics: Marketing, Public Relations, social media marketing

Who Owns Employee Advocacy?

Posted on 08/01/2017

Adopting any new initiative in an established corporate environment can pose various challenges, often due to the need to establish both ownership of the program, and responsibility for its resource allotment and eventual success. Things can become especially tricky when initiatives cross multiple departments. For employee advocacy efforts on social media, the process of establishing departmental ownership can make other challenges look easy by comparison.

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Topics: Digital Marketing, Employee Advocacy, internal communications, Public Relations, Social Media