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The GaggleAMP Blog

Top 5 Tips for Creating Social Media Message Campaigns

Posted on 03/23/2016

Most corporate communication professionals have a challenging job in coming up with messages to share on social media networks. Here are five tips that will help you come up with your own corporate message campaigns.

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Topics: Corporate Social Media Use, Marketing, Messaging, Social Media, Social Media in Corporate Communications

Which Social Media Platforms Are Good For Business?

Posted on 03/22/2012

Your boss walks into your office and says, “Why are we on this Twitter thing? I don’t use it and think it’s pretty silly.” This presents a problem for you. Even worse is when this is your sentiment. The challenge that most people who are new to marketing have use a personal bias in what messaging and channels that should be used.

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Topics: audience, Facebook, GaggleAMP, LinkedIn, Marketing, Messaging, social media platforms, Twitter

Social Media Message Checklist

Posted on 02/27/2012

Any message that emanates from your company represents your company and your brand. Every social media message that you post is an opportunity to be completely awesome. Let's take a minute or two before we hit the post button to make sure every message is. Use this checklist to help you:

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Topics: Facebook, GaggleAMP, LinkedIn, Message Checklist, Messaging, Social Media, Social Media in Corporate Communications, Twitter

Call-to-Action Use in Social Media

Posted on 01/26/2012

Many executives and companies are challenged with creating messages that are used in social media. What is often overlooked is the appropriate use of a Call-to-Action (CTA) either in the message or on the destination website. A CTA is essentially asking for the order -- whatever the order is. When a CTA is used, many times there is a lack of consideration of the timing of what to ask for and when. Social media is a powerful way to establish an ongoing relationship along with credibility in your industry. Social media is not, however, a one message sell. Unlike more traditional marketing mediums such as direct mail or advertising, you don't have the space or the attention span to sell the entirety of a pitch, let alone a product or service.

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Topics: call to action, Content, Corporate Social Media Use, messages, Messaging, sales funnel, Social Media, Social Media in Corporate Communications

Top Tweets on GaggleAMP for December 5-10, 2011

Posted on 12/11/2011

Congratulations to HubSpot, Digital Reef, Mass Innovation Nights and For Immediate Release for having the top Twitter Messages as tracked by GaggleAMP for the week of December 5-10, 2011.

This week we ranked the winning Tweets by total number of clicks for a single Tweet:

  1. HubSpot Marketing Team Gaggle:
    Well lookie here! Looks like @HubSpot ranked 3rd in the '20 Most Popular Marketing Automation Software Solutions!'
  2. HubSpot Marketing Team Gaggle:
    Big news! @HubSpot just launched new free tool to help marketers everywhere! Check out #marketinggrader at - Please RT
  3. Digital Reef Gaggle:
    Weighing the Risks and Benefits of Cloud Computing #ediscovery #security #cloud
  4. Mass Innovation Nights Gaggle:
    Don't forget to RSVP for the December @MassInno -- December 14 from 6 pm to 8:30 pm at @IBMWaltham. #Min33
  5. FIR Gaggle:
    The FIR podcast deconstructs the Carrier IQ controversy:

Congratulations to all of our winning Gaggles. This data was compiled by messages that were distributed via GaggleAMP. Make note of the message, structure, hash tags etc. We can learn a lot from successful messages.

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Topics: GaggleAMP, Messaging, Top Messages, Tweets

Social Media Messaging

Posted on 04/24/2011

One of the hardest challenges for any marketer is the process of transitioning their messaging skills from one medium to another. In this context, social media is a particularly difficult problem. When a marketing person is first given the task to “do social media” for a company, they are often caught in a difficult situation.

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Topics: Corporate Social Media Use, Messaging, Social Media, Social Media FAQ