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The GaggleAMP Blog

Top 5 Tips for Creating Social Media Message Campaigns

Posted on 03/23/2016

Most corporate communication professionals have a challenging job in coming up with messages to share on social media networks. Here are five tips that will help you come up with your own corporate message campaigns.

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Topics: Corporate Social Media Use, Marketing, Messaging, Social Media, Social Media in Corporate Communications

Which Social Media Platforms Are Good For Business?

Posted on 03/22/2012

Your boss walks into your office and says, “Why are we on this Twitter thing? I don’t use it and think it’s pretty silly.” This presents a problem for you. Even worse is when this is your sentiment. The challenge that most people who are new to marketing have use a personal bias in what messaging and channels that should be used.

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Topics: audience, Facebook, GaggleAMP, LinkedIn, Marketing, Messaging, social media platforms, Twitter

Social Media Message Checklist

Posted on 02/27/2012

Any message that emanates from your company represents your company and your brand. Every social media message that you post is an opportunity to be completely awesome. Let's take a minute or two before we hit the post button to make sure every message is. Use this checklist to help you:

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Topics: Facebook, GaggleAMP, LinkedIn, Message Checklist, Messaging, Social Media, Social Media in Corporate Communications, Twitter

Call-to-Action Use in Social Media

Posted on 01/26/2012

Many executives and companies are challenged with creating messages that are used in social media. What is often overlooked is the appropriate use of a Call-to-Action (CTA) either in the message or on the destination website. A CTA is essentially asking for the order -- whatever the order is. When a CTA is used, many times there is a lack of consideration of the timing of what to ask for and when. Social media is a powerful way to establish an ongoing relationship along with credibility in your industry. Social media is not, however, a one message sell. Unlike more traditional marketing mediums such as direct mail or advertising, you don't have the space or the attention span to sell the entirety of a pitch, let alone a product or service.

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Topics: call to action, Content, Corporate Social Media Use, messages, Messaging, sales funnel, Social Media, Social Media in Corporate Communications

Top Tweets on GaggleAMP for December 5-10, 2011

Posted on 12/11/2011

Congratulations to HubSpot, Digital Reef, Mass Innovation Nights and For Immediate Release for having the top Twitter Messages as tracked by GaggleAMP for the week of December 5-10, 2011.

This week we ranked the winning Tweets by total number of clicks for a single Tweet:

  1. HubSpot Marketing Team Gaggle:
    Well lookie here! Looks like @HubSpot ranked 3rd in the '20 Most Popular Marketing Automation Software Solutions!' http://gag.gl/yYNy
  2. HubSpot Marketing Team Gaggle:
    Big news! @HubSpot just launched new free tool to help marketers everywhere! Check out #marketinggrader at http://gag.gl/3xzi - Please RT
  3. Digital Reef Gaggle:
    Weighing the Risks and Benefits of Cloud Computing http://gag.gl/GQ6w #ediscovery #security #cloud
  4. Mass Innovation Nights Gaggle:
    Don't forget to RSVP for the December @MassInno -- December 14 from 6 pm to 8:30 pm at @IBMWaltham. http://gag.gl/fMF7 #Min33
  5. FIR Gaggle:
    The FIR podcast deconstructs the Carrier IQ controversy: http://gag.gl/1PMJ

Congratulations to all of our winning Gaggles. This data was compiled by messages that were distributed via GaggleAMP. Make note of the message, structure, hash tags etc. We can learn a lot from successful messages.

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Topics: GaggleAMP, Messaging, Top Messages, Tweets

Social Media Messaging

Posted on 04/24/2011

One of the hardest challenges for any marketer is the process of transitioning their messaging skills from one medium to another. In this context, social media is a particularly difficult problem. When a marketing person is first given the task to “do social media” for a company, they are often caught in a difficult situation.

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Topics: Corporate Social Media Use, Messaging, Social Media, Social Media FAQ