Your boss walks into your office and says, “Why are we on this Twitter thing? I don’t use it and think it’s pretty silly.” This presents a problem for you. Even worse is when this is your sentiment. The challenge that most people who are new to marketing have use a personal bias in what messaging and channels that should be used.Read More
Any message that emanates from your company represents your company and your brand. Every social media message that you post is an opportunity to be completely awesome. Let's take a minute or two before we hit the post button to make sure every message is. Use this checklist to help you:Read More
Many executives and companies are challenged with creating messages that are used in social media. What is often overlooked is the appropriate use of a Call-to-Action (CTA) either in the message or on the destination website. A CTA is essentially asking for the order -- whatever the order is. When a CTA is used, many times there is a lack of consideration of the timing of what to ask for and when. Social media is a powerful way to establish an ongoing relationship along with credibility in your industry. Social media is not, however, a one message sell. Unlike more traditional marketing mediums such as direct mail or advertising, you don't have the space or the attention span to sell the entirety of a pitch, let alone a product or service.Read More
This week we ranked the winning Tweets by total number of clicks for a single Tweet:
Congratulations to all of our winning Gaggles. This data was compiled by messages that were distributed via GaggleAMP. Make note of the message, structure, hash tags etc. We can learn a lot from successful messages.
One of the hardest challenges for any marketer is the process of transitioning their messaging skills from one medium to another. In this context, social media is a particularly difficult problem. When a marketing person is first given the task to “do social media” for a company, they are often caught in a difficult situation.Read More