TRY IT FREE
LOGIN
# One year for image files Header set Cache-Control "max-age=31536000, public" # One month for css and js Header set Cache-Control "max-age=2628000, public"

The GaggleAMP Blog

Call-to-Action Use in Social Media

Posted on 01/26/2012

Many executives and companies are challenged with creating messages that are used in social media. What is often overlooked is the appropriate use of a Call-to-Action (CTA) either in the message or on the destination website. A CTA is essentially asking for the order -- whatever the order is. When a CTA is used, many times there is a lack of consideration of the timing of what to ask for and when. Social media is a powerful way to establish an ongoing relationship along with credibility in your industry. Social media is not, however, a one message sell. Unlike more traditional marketing mediums such as direct mail or advertising, you don't have the space or the attention span to sell the entirety of a pitch, let alone a product or service.

Read More

Topics: call to action, Content, Corporate Social Media Use, messages, Messaging, sales funnel, Social Media, Social Media in Corporate Communications