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The GaggleAMP Blog

Teach, Train, Launch, Reinforce, Measure and Celebrate

Posted on 07/21/2014

In a recent GaggleAMP webinar Best Practices for Getting Sales to Use Your Content, Matt Heinz, owner of Heinz Marketing, and Glenn Gaudet, owner and president of GaggleAMP, discussed how to get your sales leadership to buy into your content marketing strategies. Without the support of a sales team, a marketing team will not be very effective.

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Topics: Corporate Social Media, GaggleAMP, Heinz Marketing, Marketing Strategies, Matt Heinz, Social Media, Social Media in Corporate Communications, Social Sales, Social Selling

4 Ways to Get Sales Leadership to Buy in Using Your Content

Posted on 06/16/2014

In our most recent GaggleAMP webinar, Matt Heinz, owner of Heinz Marketing, and Glenn Gaudet, owner and president of GaggleAMP, discussed how to get your sales leadership to buy into your content marketing strategies. Without the support of a sales team, a marketing team will not be very effective. So as a marketer it is your job to convince the sales leadership to jump on board before anyone else. Here are four ways to help that process:

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Topics: GaggleAMP, Glenn Gaudet, Heinz Marketing, Matt Heinz, Social Media, social media marketing

How does content help your sales team make money?

Posted on 06/11/2014

Matt Heinz, owner of Heinz Marketing, addressed this question and more in our recent GaggleAMP Webinar Best Practices for Getting Sales to Use Your Content. Glenn Gaudet, President of GaggleAMP and Matt discussed the struggle between sales and marketing departments as well as ideas and tips to collaborate and work effectively together. Money, the language that everyone seems to speak fluently, is, of course, one of the ways to get help motivate your sales team.

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Topics: Content, GaggleAMP, Glenn Gaudet, Heinz Marketing, Marketing, Matt Heinz, Sales, Social Media, Social Media in Corporate Communications