Marketing automation systems are a great tool to have in your arsenal when activating social media strategies. They help cut back on the ‘busy work’ of getting your marketing messages out to popular networks. The downside is that many folks find that the reporting of analytics can become difficult to follow from the original sales message all the way down to a specific lead. How did that lead come to you? Was there an original source? Cue: GaggleAMP’s Marketo Integration.
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