It is no surprise that the marketing profession is based on the ability to build customer engagement. But this industry has evolved from its early “Mad Men” days, and now makes active use of expertise; proven practices; and technologies to target crafted content in ways that earlier generations of marketers could only dream of. One of the greatest impacts you can generate from your marketing strategy however, is when you turn your attention and focus internally and target your marketing at your own workforce.
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Topics:
B2B Marketing,
Employee Advocacy,
Employee Engagement,
marketing strategy
As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.
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Topics:
Employee Advocacy,
Engaged Employees,
Marketing,
marketing strategy,
Social Media,
Social Media Engagement
Deploying your social marketing program can be a test of effort, organization, and execution. The largest brands with the most successful marketing strategies even falter from time to time. Through years of evolution in the social media industry combined with trail and error, we’ve learned what it takes to truly have a successful social media strategy that is poised for success in marketing to users on a variety of virtual platforms.
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Topics:
brand,
GaggleAMP,
marketing strategy,
Social Media,
Social Media in Corporate Communications,
Social Trends
The success of your content strategy pivots on a variety of factors. From creating engaging content to making it easy for your employees to share, there are many reasons why a company may find themselves scratching their heads at dismal results. But there’s one secret to content marketing success that is many times overlooked: Trust. The value of a trusted source for content cannot be understated, and users can gauge authenticity of a company itself based on who is sharing the content and how that content is getting shared.
Employees Have to Trust the CompanyTrust is the key from start to finish in your content marketing. Let’s take a closer look at how trust can impact its success at some key points along the way:
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Topics:
Content Marketing,
marketing strategy,
Secret,
Social Media in Corporate Communications,
Success,
Trust
Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.
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Topics:
employee,
Employee Advocacy,
employee advocate,
GaggleAMP,
marketing strategy,
Social Media
At GaggleAMP, we’re continually stressing the importance of utilizing employees for boosting your marketing efforts and extending your social reach. Indeed, employee advocates are a highly undervalued resource for many brands, but the potential within those employees can be monumental. But what is the actual value of your employee advocates? What impacts do they have on your business? And what is the true potential that each employee advocate holds?
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Topics:
Employee Advocacy,
employee advocate,
employee impact,
GaggleAMP,
marketing strategy,
Social Media
