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The GaggleAMP Blog

Managing Accounts vs. Amplification in Social Media

Posted on 05/31/2011

When companies first start using social media accounts, they quickly realize that there is a need for a unified platform to essentially write once and publish to many accounts. These accounts range from the corporate Facebook and LinkedIn presence to multiple Twitter accounts that could represent a variety of product lines or corporate figure heads. Initially, the only way to update each of these accounts was to manually log in to each of them and add a message or update.

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Topics: Corporate Social Media Use, Facebook, LinkedIn, Managing Accounts, Twitter