For many businesses, social media provides another outlet wherein they can generate leads that could translate into an increase in sales. Indeed, effective lead generation starts with your marketing, and your social media presence can make or break the reach that will domino into a boost in sales, customers, and relationships. With such potential, knowing ways to increase your social media reach is the beginning of the battle.
Read More
Topics: manage social media, Management Tools, Social Interactions, Social Media, Social Media in Corporate Communications, Social Media Management, social media marketing
Social media opens doors between customers and businesses, connecting users with ease through digital engagement. Unfortunately though, social media is also an outlet where complaints and criticisms have the opportunity to spiral out of control, as the safety of separation by digitization gives some a boost of confidence (and sometimes not for the better!). The way you and your business manage these social interactions can strengthen the relationships between you and your customers/followers. In general, social media posts are broadcasted on a public forum, which means that those who aren’t even directly involved are able to observe and respond according to your business’s management of the situation.
Read MoreTopics: manage social media, Management Tools, Social Interactions, Social Media, Social Media in Corporate Communications, Social Media Management, social media marketing
Adam Connell, founder of Blogging Wizard, recently wrote an article titled "46 Experts Share Their Top Social Media Management Tools." Contributors to this group interview include some of the most influential and successful people in the marketing space.
Read MoreTopics: Adam Connell, Blogging Wizard, GaggleAMP, Integrated Alliances, Lori Ruff, Management Tools, Press Mentions
