When you are implementing a social media strategy, regardless of the size of the company, you want to show the path to success and focus on that- don’t try to slow people down; instead, try to tap into their passion. The passion is so powerful! Why did people join your company? Why are they excited to work there? These are the details that are going to help you sell your products and make your stock price go up. You have to tap into that because that is why the potential for social within the organization is so powerful; not just for marketing, but for talent acquisition, for HR, and for internal communications. Show them that the path to social media success, and don’t forget to have some fun with it!
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