Instagram is a great content marketing platform -- for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.
Social media is essential nowadays when it comes to content marketing, and most big companies already have their foot in the door with several programs like Facebook and Twitter. Instagram is one of the newer social media outlets that can leave old-school marketers scratching their heads. Click here to read about how to generate social media content. Nevertheless, companies continue to take the plunge on this picture-sharing application. Unfortunately, many of these businesses begin their Instagram journey only to find out that it was not the social media boon that they had hoped for. Like all marketing avenues, your business will first want to decide if Instagram is appropriate for your brand. Is Instagram right for your business?Read More