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The GaggleAMP Blog

3 Ways to Improve Sales Productivity

Posted on 07/27/2015

The productivity of your sales team on social media isn’t dependent on a single factor. Indeed, there are many influencers that can affect how productive your sales team is or could be. While some are more obvious (work ethic, goals, etc), others can be harder to pinpoint. Many brands forget that productivity is also dependent on what they provide to their sales team as tools.

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Topics: employees, GaggleAMP, How to, Productivity, Sales, Sales Team, Social Media

3 Steps to Adding Employees to Your Content Marketing Plan

Posted on 07/23/2015

Now that you’ve got a better idea of the true impacts of employees in your social media marketing strategy, it's time to implement a strategic advocacy program. Your employee advocacy program hinges on the effectiveness of the program itself as well as the participation quality of the employee advocates. When you meet with your executive team to discuss the rollout of your advocacy program, here are the three steps to focus on for implementation of an effective engagement strategy.

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Topics: Advocacy Program, Content Marketing, Employee Advocacy, Employee Engagement, employees, GaggleAMP, How to

3 Keys to Building a Successful Social Nurture Program

Posted on 07/17/2015

Social graphs are a key area of interest when it comes to tapping into employee advocates. They’re networks have the ability to extend and amplify your social reach, but like anything else in your business, you’ll have to nurture the program to reap the results. Building your social graph nurture program comes down to tactics, content, and measurement.

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Topics: engaging content, GaggleAMP, How to, lead nurturing, opt-in program, social nurture program

How To Recognize Twitter Bots

Posted on 04/01/2014

If you have ever used Twitter, you have more than likely run into a few Twitter bots. You know, the ones with Twitter handles that don’t make any sense whatsoever and blast messages such as “Make $6,000 per week working from home. Click here!” to anyone who mentions disliking his or her job.

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Topics: Corporate Social Media Use, GaggleAMP, How to, Social Media, Social Media in Corporate Communications, Twitter

How to Sell Social Media Internally

Posted on 03/26/2014

Take a stroll around the Google-sphere and you’ll find article after article about the importance of social media and the benefits it can offer. To most marketing experts, social media is a no brainer, but when it comes to getting your boss to buy in, there is usually some resistance. Don’t be surprised if you find that the higher the executive position, the more social media resistance.

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Topics: Corporate Social Media Use, GaggleAMP, How to, Social Media, Social Media in Corporate Communications, social media marketing, Tips

What Should You Tweet About?

Posted on 03/03/2014

Social media marketing should always be directly correlated to whatever other marketing efforts your company is doing. You need to know what your objectives are so that you can create content and interact around the given goals. Also, you need to know what metrics you need to look at to measure your success.

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Topics: Corporate Social Media Use, GaggleAMP, How to, Social Media, Social Media in Corporate Communications, social media marketing, Twitter

Using GaggleAMP's Built-in Google Analytics Tracking

Posted on 02/18/2013


Chances are, your site is like the over 80% of all web sites that use Google Analytics. Whether you know it or not, Google Analytics is a great way to track your social media activity. This post helps you understand how to take advantage of GaggleAMP‘s built-in Google Analytics support.

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Topics: GaggleAMP, Google Analytics, Google Analytics Tracking, How to, Social Analytics, Tracking

Tracking Social Media in Google Analytics via UTM Parameters

Posted on 07/23/2012

Ar you currently using Google Analytics? Are you frustrated that at best, it tells you that your traffic is coming from Twitter or another social network? What many people don't do is to take advantage of better click source information. Google Analytics supports something called UTM parameters. These are additional information bits that are attached to the URL. The UTM parameters are extra information that the Web server does not need. For instance, the URL for this blog post is:

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Topics: GaggleAMP, Google Analytics, How to, Social Media, Tracking, UTM Parameters

Analyzing Social Media for Results - Seven Social Data Points to Collect

Posted on 05/03/2012

Many marketing professionals find themselves in the position of being put in charge of social media. Many of these folks have a strong marketing background, but lack much experience in understanding the nuances of social media and the kinds of data points they can analyze. This post has been written with them in mind as a primer for them.

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Topics: Facebook, GaggleAMP, Google+, How to, Leads, Marketing, Reach, Sales Conversions, Social Dat Points, Social Interactions, Social Media in Corporate Communications, Social One Clicks, Twitter

Scheduling Social Media Messaging

Posted on 01/30/2012

Too often, marketers look at social media as a reactive medium. In other words, they troll the social networks looking for conversations to engage in. What these people don’t realize is that they could be creating their own conversations and interactions in a planned and structured way. Consider scheduling a day, week or even month’s worth of messages that can be distributed by you and your stakeholders automatically.

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Topics: GaggleAMP, How to, How to use GaggleAMP, Message Scheduling, Social Media