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The GaggleAMP Blog

The Value of Honest Content

Posted on 10/02/2015

Creating engaging content is one of the most essential ingredients to a successful marketing mix, but many are often stumped when it comes to finding what truly makes their content ‘engaging’. Some fall into less-than-palatable tactics, and while these methods may garner more traction online, the results can actually hinder the company’s success. Such tactics involve a hint of dishonesty, either through the use of ‘click bait’ headlines (wherein a post has a very intriguing headline that almost forces the user to click the link because of its ambiguity), sales pitch-type content, and flat out untruthful content. The value of honest content can be measured by its impact on your customers, your employees, and your company as a whole.

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Topics: Company, Content, Content Marketing, employees, Honesty, Social Media in Corporate Communications