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The GaggleAMP Blog

The Future of Employee Advocacy

Posted on 12/14/2015

Glenn Gaudet, the president and founder of GaggleAMP, explained the future of employee advocacy to Neal Schaffer when he spoke at the Social Tools Summit. Most people look at employee advocacy strictly from a social media marketing perspective, but organizations are going to start to become smarter about employee advocacy and go further. At some point they are going to realize that the army of people that want to help out the organization, when they start coming together and using one platform to make it easy, it will create a funnel of content and activities that will accelerate the actions of all the different departments all in one platform. Hear what else Glenn had to say below.

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Topics: Employee Advocacy, Future, Glenn Gaudet, Social Media in Corporate Communications, Social Tools Summit, Video

Video: What is Employee Advocacy?

Posted on 12/02/2015

Glenn Gaudet, the president and founder of GaggleAMP, spoke with Neal Schaffer at the Social Tools Summit about the general understanding of employee advocacy. According to Glenn, employee advocacy as a major asset that is going largely unused on a daily basis which is a shame since these employees already have a natural affinity to help your company.  The key to employee advocacy is to keep it approachable; make easy for them to get engaged and it will work like magic. You can hear Glenn’s full explanation below.

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Topics: Employee Advocacy, Employee Advocates, Glenn Gaudet, Social Media in Corporate Communications, Social Tools Summit, Video

Glenn Gaudet talks about Amplifying Social Content

Posted on 05/11/2015

Firmology recently shared a podcast, Social Selling Superstars hosted by Kurt Shaver of The Sales Foundry, on which Glenn Gaudet was a guest. Kurt shares,

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Topics: Amplifying Social Content, Firmology, Glenn Gaudet, Kurt Shaver, Podcast, Press Mentions

Event Recap: March 2015 Sales Accelerators Monthly Networking Event at HubSpot

Posted on 04/13/2015

Glenn Gaudet, the founder of GaggleAMP, had the opportunity to speak at a recent networking event at HubSpot. Michael Hurczyn, the Director of Inbound Strategy at 710 Studios, provided a great recap of Glenn's discussion on Social Selling.

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Topics: 710 Studios, Event Recap, Glenn Gaudet, HubSpot, Networking Event, Press Mentions, Social Selling

Magnetic Sales: Content Sharing to Attract Clients

Posted on 08/05/2014

Your sales people can have 1,000's of connections in their LinkedIn network. Nurturing those relationships with engaging content will boost your company's sales. A proper social engagement strategy will cement your sales people's expertise in the marketplace, making them the sought-out resource for prospective clients.

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Topics: GaggleAMP, Glenn Gaudet, Kurt Shaver, social engagement, Social Media, Social Media in Corporate Communications, Social Strategy, The Sales Foundry, Webinar

B2C Social Relationships with Scott Monty

Posted on 06/30/2014

Scott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.

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Topics: AMP UP Your Social Media, B2C, Corporate Social Media Use, Glenn Gaudet, Scott Monty

5 Myths of Employee Social Media Advocacy

Posted on 06/25/2014


We are often asked about best practices for engaging employees to become social media advocates. Before we get into best practices, let’s focus on dispelling some far too common myths. We’ve laid out the top 5 myths that cause problems for many social media marketers that fall into the trap of believing them.

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Topics: Corporate Social Media Use, Employee Engagement, employees, GaggleAMP, Glenn Gaudet, Social Media

4 Ways to Get Sales Leadership to Buy in Using Your Content

Posted on 06/16/2014

In our most recent GaggleAMP webinar, Matt Heinz, owner of Heinz Marketing, and Glenn Gaudet, owner and president of GaggleAMP, discussed how to get your sales leadership to buy into your content marketing strategies. Without the support of a sales team, a marketing team will not be very effective. So as a marketer it is your job to convince the sales leadership to jump on board before anyone else. Here are four ways to help that process:

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Topics: GaggleAMP, Glenn Gaudet, Heinz Marketing, Matt Heinz, Social Media, social media marketing

How does content help your sales team make money?

Posted on 06/11/2014

Matt Heinz, owner of Heinz Marketing, addressed this question and more in our recent GaggleAMP Webinar Best Practices for Getting Sales to Use Your Content. Glenn Gaudet, President of GaggleAMP and Matt discussed the struggle between sales and marketing departments as well as ideas and tips to collaborate and work effectively together. Money, the language that everyone seems to speak fluently, is, of course, one of the ways to get help motivate your sales team.

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Topics: Content, GaggleAMP, Glenn Gaudet, Heinz Marketing, Marketing, Matt Heinz, Sales, Social Media, Social Media in Corporate Communications

Enterprise Social Media Message Amplification

Posted on 01/16/2014

GaggleAMP's own Glenn Gaudet recently joined the Rock The World with LinkedIn radio show with hosts Mike O'Neil and Lori Ruff. In this show, Glenn talks about how companies are amplifying their social media results by tapping into employees.

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Topics: GaggleAMP, Glenn Gaudet, Lori Ruff, Mike O'Neil, Press Mentions, Radio, Rock the World with LinkedIn, Social Media