As any successful social media manager knows, visuals drive customer engagement. In fact, video posts are shared 12 times more often than a simple text and link post and photos get approximately 2x as many likes. So, it’s not surprising that Instagram and Pinterest are two of the most rapidly growing social media platforms. With 70 million active users, Pinterest now refers more traffic to outside websites than Twitter.Read More
"I Tweet, therefore I am." Okay, French philosopher René Descartes may not have actually said this. However, if Descartes was around today, he might. The introduction of social media has empowered anyone to have a voice. That voice can be heard (or in the case of a Tweet, seen) by anyone in the world that has an Internet connection. The size of the audience for the message is largely dependent, not on the gatekeepers traditional media, but the participants of the medium that the message is placed. Like traditional word of mouth, social media allows one person to share messages with others. Unlike word of mouth, social media allows for the mass dissemination of a message that has none of the physical or reach limitations. Therefore, social media is a perfect environment to disseminate just about any message. However, the mindset of "I Tweet, therefore I am", is not enough anymore.
Recently, Marketo's CIO, Greg Higham wrote a blog post titled, "The CIO and Social Media: Embracing Change". Greg points out that about how 75% of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts (we see this number growing fast). He also discusses how the IT department can work with Marketing to energize social media.Read More