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The GaggleAMP Blog

Facebook for Work is Here

Posted on 02/19/2015

Perusing Facebook on-the-clock has been the bane of many-a-manager’s existence for many years, threatening the productivity of employees - or so they thought. One of our points at GaggleAMP is to show the increase in productivity and the success of harnessing employees as social advocates is a great way to turn social media activity into a lead-generating machine. Along those lines, Facebook just released Facebook for Work, a social networking and collaboration service designed for business use.

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Topics: Facebook, Facebook for Work, Social Media, Social Media at Work, Social Media in Corporate Communications

20 Marketing Statistics That Will Drive 2014

Posted on 02/19/2014

The most successful social media marketing teams are constantly researching and predicting where the consumers are and will be, and the best ways to reach them. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.

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Topics: Content, Corporate Social Media Use, Facebook, GaggleAMP, LinkedIn, Social Media, Social Media in Corporate Communications, social media marketing

The Three L's of Social Media - Location, Location, Location

Posted on 05/05/2013

You’ve probably heard about the real estate saying that value is determined by three things, location, location and location. What this means is that despite having a wonderful mansion, it’s value is diminished significantly if it is in the wrong neighborhood. The same holds true with social media. The different social networks are locations that you can put your messages on. Selecting where to put your messages is both an art form and a science.

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Topics: Facebook, LinkedIn, Social Media, Social Networks, Twitter

4 Tips for Scheduling Posts on Facebook

Posted on 04/12/2013

Not too long ago, Facebook introduced scheduled posts for Pages. This feature allows Page administrators to prepare their updates, and schedule them to appear up to six months later. Scheduling is easy, and the Facebook Help Center lists only four steps to scheduling:

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Topics: Facebook

7 Ways to Get More Shares on Facebook

Posted on 04/10/2013

We recently shares 7 tips to encourage retweets, and now we’re tackling a related topic: getting more people to share your posts on Facebook. Feel free to comment with your own ideas and of course, we’d love to have you share this post with your friends and followers!

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Topics: Facebook

A Share is More Valuable than 100 Followers

Posted on 08/20/2012

Imagine that you are at a cool social media conference. Someone comes up to you and says "Do I want to get someone to share my message or should I focus building up my follower count?" What do you tell this person? Well, if you are a big social media person yourself with thousands of followers, your instinct might say to build up your follower count. If this is the case, fight your instinct because it is WRONG.

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Topics: Facebook, Followers, GaggleAMP, Shares, Social Media, Social Media in Corporate Communications, Twitter

How to Leverage Facebook’s 60K+ Character Limit

Posted on 05/31/2012
Yes,that is correct. Facebook posts support just over 60,000 characters. These limits look like more of a blogging platform than the original quick status updates that Facebook started with. While you may be tempted to blog away on Facebook, keep in mind the context in which it will appear. Read More

Topics: Amplify, Character Limit, Facebook, Newsfeed, Social Media

Analyzing Social Media for Results - Seven Social Data Points to Collect

Posted on 05/03/2012

Many marketing professionals find themselves in the position of being put in charge of social media. Many of these folks have a strong marketing background, but lack much experience in understanding the nuances of social media and the kinds of data points they can analyze. This post has been written with them in mind as a primer for them.

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Topics: Facebook, GaggleAMP, Google+, How to, Leads, Marketing, Reach, Sales Conversions, Social Dat Points, Social Interactions, Social Media in Corporate Communications, Social One Clicks, Twitter

Facebook Dominates With Visitors and a Rich Developer Ecosystem

Posted on 04/04/2012

According to Experian Hitwise data released for March 2012, Facebook is dominating the social media site visits war in the U.S. It speaks to the role that interaction plays with visitors. Facebook continues to add ways for people to engage both with other people and to content, while other less feature rich sites are still trying to play catch up. One way Facebook has done this is through leveraging third party applications and sites by having a rich API (application programming interface) that allows other sites to share content with Facebook. Juxtaposition this with Google+.  Even with the power and might of Google behind them, it still has less than a 1% share and as of this blog post, they still have not opened up a publish API. The top three sites listed here all have rich APIs that are being leveraged by third party sites and developers.

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Topics: Facebook

Which Social Media Platforms Are Good For Business?

Posted on 03/22/2012

Your boss walks into your office and says, “Why are we on this Twitter thing? I don’t use it and think it’s pretty silly.” This presents a problem for you. Even worse is when this is your sentiment. The challenge that most people who are new to marketing have use a personal bias in what messaging and channels that should be used.

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Topics: audience, Facebook, GaggleAMP, LinkedIn, Marketing, Messaging, social media platforms, Twitter