While competition for your marketing niche increases, the budget for your event marketing efforts stretches tighter… sound familiar? Despite this common scenario, it is possible to benefit from leveraging some readily available resources, namely, social media, your employees, and some well-planned event marketing.
Read MoreTopics: Conference, Employee Advocacy, Event Marketing, Marketing, social media marketing
Social media events are only as effective as their attendance and engagement, and both can be improved through the use of appropriate social media marketing tactics. There are several social media platforms that can be utilized even if an event is exclusive to only one. Drawing users from a multitude of social media websites can help your company gain traction during events and boost event attendance.
Read MoreTopics: Boost Attendance, Event Attendance, Event Marketing, Social Media, Social Media in Corporate Communications
