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The GaggleAMP Blog

Use the Native Language for Your Foreign Social Media Strategy

Posted on 03/09/2016

While English is most certainly a business standard worldwide, the citizens of other nations often, and rightfully, feel most comfortable in their native language. Having a translation available button is nice, but not the option you should offer. Rather, you should publish the material in that language, possibly with translation option back to English. Fact is, every language has their own nuances from tone to phraseology to spelling. The slightest variation can change meaning and create at the very least an embarrassing situation.

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Topics: enterprise, GaggleAMP, Social Media