Social media is an integral part to any successful company’s marketing strategy, and employees play a large role in its success. Unfortunately, many of your employees may not find the virtual world an inviting place, and getting comfortable may require a little assistance. Your company has unlimited potential to extending your social reach through employee advocacy. Getting all of your employees on board and acclimated on social media can help you achieve your goals.
Read MoreTopics: Employee Advocacy, Employee Engagement, employees, social marketing, Social Media, Social Media at Work, Social Media in Corporate Communications, Social Reach
An engaged employee is one who has the ability to increase the effectiveness your brand’s social media strategy.
Read MoreTopics: Employee Engagement, employees, Engaged, Marketing, Social Media in Corporate Communications, Workforce
You hire people who can benefit your team and your organization, but are your employees working for you when it comes to content marketing? Social media has opened up a new realm when it comes to marketing your brand, but this also means that there’s a whole new platform with which your employees can interact. Click here to find out about 3 characteristics of engaged employees.
Read MoreTopics: Company, Employee Advocacy, Employee Engagement, employees, Social Media, Social Media in Corporate Communications
Your organization operates like a machine, and the policies, procedures, and programs you set in place are like the oil that ensures smooth functionality. There are many working gears that are essential for the machine to work at all - and every cog is held in place by the nuts and bolts of the operation: your employees. While your employees and your brand can function with minimal parts, the nuts and bolts of the operation are what ensures that your brand machine is the best on the market! Click here to learn how to activate your brand advocates. Employee advocacy is the gear that can turn your machine’s output from average to extraordinary.
Read MoreTopics: advocates, brand, Employee Advocacy, Employee Engagement, employees, Social Media in Corporate Communications
From the first time a user hears about you until their final sale, it’s important to understand their full story as it relates to your brand. How did they hear about you? How did their lead grow into a sale? What type of relationship did they have with your company? Your employee advocates are the people who reach out and touch new customers, acting as the guide through their journey. Click here to learn how to turn employees into brand advocates. But the final sale gets its roots long before the user is ever contacted, and understanding the roadmap to employee engagement is what will help your brand acquire more advocates and thus potentially more customers.
Read MoreTopics: Advocate, brand, Customers, Employee Engagement, employees, Social Media in Corporate Communications
Topics: advocates, Employee Advocates, Employee Engagement, employees, Engaged, Explain, Social Media in Corporate Communications
Topics: Characteristics, Employee Advocates, Employee Engagement, employees, Engaged Employees, Social Media in Corporate Communications
Topics: 2016, advocates, Employee Advocacy, employees, Social Media in Corporate Communications, Trends
What are people saying about your company? That’s one of the major questions that Glassdoor aims to address, and they do it all with the help of your employees. Your employee advocates play a crucial role in spreading the good news about your company, and while you may initially consider social media and content marketing, the fact of the matter is that advocacy goes beyond content marketing -- it can also impact whether or not potential candidates want to work for your company. If you haven’t heard of Glassdoor, it’s time to start asking yourself what’s being said about your company on their website and what you can do to influence it. Click here to read about the power of your employees' influence.
Read MoreTopics: Company, Employee Advocates, employees, Glassdoor, Influence, Social Media in Corporate Communications
As an integral part of your content marketing strategy, employee advocates are an essential piece to the marketing puzzle. But before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers, as these qualities will therefore answer the question, ‘Why do you need them?’ Check out this infographic to discover just how big of an asset your employee advocates can be.
Read MoreTopics: Advocacy, Advocacy Programs, advocates, employee advocate, employees, Social Media in Corporate Communications
