We recently discussed the importance of employee social sharing as an indicator to employee happiness. Indeed, happier employees tend to want to promote their company and ‘spread the good news’, so to speak. But when there’s a lack of engagement and a lack of social sharing by your employees in general, there may be more at work than simply unhappiness. When you step back to analyze the reasons why your employees aren’t active on social media, it may boil down to the capabilities of your employees and whether or not they even know HOW to share your content in the first place.
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