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The GaggleAMP Blog

How to Explain Employee Engagement to Your Mother

Posted on 12/28/2015

Employee engagement is about getting the most out of your largest and most underutilized marketing resource: your employees. As an influencer of advocacy and an indicator of happiness, understanding the value of employee engagement is essential to investing the most effort therein. Unfortunately, many are still unaware of what employee engagement really is, and there are many different ways of describing this essential piece of the marketing puzzle to a variety of people. Click here to learn the history of employee engagement. 

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Topics: Basics, Beginners, employee, Employee Engagement, Engagement, Mother, Social Media in Corporate Communications

3 Ways to Make it Easy for Employees to Share Your Content

Posted on 07/13/2015

One of the keys to tapping into your employee advocates is setting them up for success and creating an environment that fosters growth and engagement. Sure, your employees understand the end goal: get more leads. But sometimes simply sending them out into the world of social media with minimal training simply isn’t enough to achieve the marketing goals you originally set out to complete. Your employees should have the tools necessary - whether or not they’re a social media guru - to be able to share your content easily.

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Topics: Content, Content Sharing, employee, Employee Engagement, GaggleAMP

How to Use Employee Social Graphs for Sales Referrals

Posted on 07/09/2015

A social graph is defined as a representation of the interconnection of relationships in an online social network. Thus, your employee social graphs are simply representations of the networks created online through your employees! Our goal at GaggleAMP is to extend your reach and influence by tapping into these social graphs to amplify your social media efforts, but many don’t realize the power of employee social graphs and how they’re truly a source of referral business. Let’s take a closer look at the power of employee social graphs and the impacts they can have on your social media marketing campaign.

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Topics: employee, GaggleAMP, marketing campaign, sales referrals, social graph, Social Media, Social Selling

Unlock Marketing ROI with Employee Attribution

Posted on 07/03/2015

Creating an employee advocacy program should be at the top of your priorities if you still haven’t put one into play. But the only way to truly reap the rewards from your employee advocates is to find methods and metrics to measure their successes. This measurement can be in regards to direct leads and click-through conversions. Measuring these analytics can be a stumbling block for many, though, as tracking employee attribution is hard to measure in broad terms. You can, though, measure employee attribution based on what your company receives through employee outreach. Measuring the effectiveness of your employee advocacy program by tracking employee attribution is essential to the development and growth of your social media marketing campaign as a whole.

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Topics: Advocacy Program, employee, Employee Advocacy, employee advocate, GaggleAMP, marketing campaign, Social Media

Employees are the Missing Piece of Your Marketing Plan

Posted on 07/02/2015

Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.

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Topics: employee, Employee Advocacy, employee advocate, GaggleAMP, marketing strategy, Social Media