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The GaggleAMP Blog

An Employee Engagement Roadmap

Posted on 12/16/2015

The roadmap for employee engagement starts with a fresh face and continues for the duration of their employment.

From the first time a user hears about you until their final sale, it’s important to understand their full story as it relates to your brand. How did they hear about you? How did their lead grow into a sale? What type of relationship did they have with your company? Your employee advocates are the people who reach out and touch new customers, acting as the guide through their journey. Click here to learn how to turn employees into brand advocates.  But the final sale gets its roots long before the user is ever contacted, and understanding the roadmap to employee engagement is what will help your brand acquire more advocates and thus potentially more customers.

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Topics: Advocate, brand, Customers, Employee Engagement, employees, Social Media in Corporate Communications

3 Keys to Building Customer Trust

Posted on 07/20/2015

Gone are the old ideas that people based on ‘need’. This revolution came about several decades ago when consumers started to make enough money to purchase based on ‘wants’ and advertisers tapped into these desires. Nowadays, the marketing methods have been taken a step further; Consumers are not just buying a product but rather they’re choosing to buy an experience. And one of the biggest barriers to overcome in capturing these new demands is by gaining the trust of your consumers.

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Topics: Build Trust, Customers, GaggleAMP, Marketing, Strategy, Trust