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The GaggleAMP Blog

Top 5 Tips for Creating Social Media Message Campaigns

Posted on 03/23/2016

Most corporate communication professionals have a challenging job in coming up with messages to share on social media networks. Here are five tips that will help you come up with your own corporate message campaigns.

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Topics: Corporate Social Media Use, Marketing, Messaging, Social Media, Social Media in Corporate Communications

How HR Can Improve Their Social Recruiting

Posted on 01/13/2016

98% of HR managers say that social media is an important tool for recruiting, retaining, and engaging employees, according to The MSL Groups Social Employee Advocacy Infographic.

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Topics: Corporate Social Media Use, Employee Advocacy, Employee Engagement, Human Resources, recruiting, Social Media, Social Media in Corporate Communications

How to Engage Employees to Create Content

Posted on 09/22/2014

Many large companies - maybe even your own - have dipped into the realm of employee engagement in social media. Perhaps you’ve asked staff to share posts, like your page, or even write blogs! You want to motivate, not force, employee engagement in a free environment.

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Topics: Content Creation, Corporate Social Media Use, Employee Advocacy, Employee Content, GaggleAMP, Social Media in Corporate Communications, social media marketing, Social Media Strategy

3 Tips for a Successful Social Media Advocacy Strategy

Posted on 09/15/2014

Your employees are the key to boosting your efforts in social media. They bring to the table a sense of authenticity that users tend to trust over the company itself while reaching a host of users that may typically be unavailable to the company. In fact, while your company may have a network of followers that boasts quantity compared to your employees’ networks, this number may be a fallacy in that it may only reflect brand awareness - not engagement. By tapping into your employees, your social media strategy can see exponentially greater results in terms of lead generation, user action and brand passion. 

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Topics: Corporate Social Media Use, Employee Advocacy, GaggleAMP, Social Media Advocacy, Social Media in Corporate Communications, Social Media Strategy

Social Promotion: Content Reuse

Posted on 08/27/2014

As you create a social promotion schedule while tactfully maneuvering around the pitfall of spam-like content, you’re probably wondering how you’re going to share your content multiple times in an appropriate and engaging manner. In order to design a valuable social media schedule, you’ll need to address some key questions and use your business’ responses as a guideline for social promotion. Sharing your content more than once requires tactful skill, great content, and a well-planned schedule.

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Topics: content reuse, Corporate Social Media, Corporate Social Media Use, GaggleAMP, reusing content, Social Media Content, Social Media in Corporate Communications, Social Promotion

B2C Social Relationships with Scott Monty

Posted on 06/30/2014

Scott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.

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Topics: AMP UP Your Social Media, B2C, Corporate Social Media Use, Glenn Gaudet, Scott Monty

5 Myths of Employee Social Media Advocacy

Posted on 06/25/2014


We are often asked about best practices for engaging employees to become social media advocates. Before we get into best practices, let’s focus on dispelling some far too common myths. We’ve laid out the top 5 myths that cause problems for many social media marketers that fall into the trap of believing them.

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Topics: Corporate Social Media Use, Employee Engagement, employees, GaggleAMP, Glenn Gaudet, Social Media

40 Tools in 20 Minutes: Hacking your Marketing Career

Posted on 04/22/2014

, Senior Marketing Manager at TrueLens shared a slideshow on SlideShare titled "40 Tools in 20 Minutes: Hacking your Marketing Career." He mentioned, marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. GaggleAMP was listed as one of the top Web Apps.

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Topics: Corporate Social Media Use, Eric Leist, GaggleAMP, Press Mentions, TrueLens, Web Apps

How To Recognize Twitter Bots

Posted on 04/01/2014

If you have ever used Twitter, you have more than likely run into a few Twitter bots. You know, the ones with Twitter handles that don’t make any sense whatsoever and blast messages such as “Make $6,000 per week working from home. Click here!” to anyone who mentions disliking his or her job.

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Topics: Corporate Social Media Use, GaggleAMP, How to, Social Media, Social Media in Corporate Communications, Twitter

How to Sell Social Media Internally

Posted on 03/26/2014

Take a stroll around the Google-sphere and you’ll find article after article about the importance of social media and the benefits it can offer. To most marketing experts, social media is a no brainer, but when it comes to getting your boss to buy in, there is usually some resistance. Don’t be surprised if you find that the higher the executive position, the more social media resistance.

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Topics: Corporate Social Media Use, GaggleAMP, How to, Social Media, Social Media in Corporate Communications, social media marketing, Tips