Many large companies - maybe even your own - have dipped into the realm of employee engagement in social media. Perhaps you’ve asked staff to share posts, like your page, or even write blogs! You want to motivate, not force, employee engagement in a free environment.Read More
Your employees are the key to boosting your efforts in social media. They bring to the table a sense of authenticity that users tend to trust over the company itself while reaching a host of users that may typically be unavailable to the company. In fact, while your company may have a network of followers that boasts quantity compared to your employees’ networks, this number may be a fallacy in that it may only reflect brand awareness - not engagement. By tapping into your employees, your social media strategy can see exponentially greater results in terms of lead generation, user action and brand passion.Read More
As you create a social promotion schedule while tactfully maneuvering around the pitfall of spam-like content, you’re probably wondering how you’re going to share your content multiple times in an appropriate and engaging manner. In order to design a valuable social media schedule, you’ll need to address some key questions and use your business’ responses as a guideline for social promotion. Sharing your content more than once requires tactful skill, great content, and a well-planned schedule.Read More
Scott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.Read More
We are often asked about best practices for engaging employees to become social media advocates. Before we get into best practices, let’s focus on dispelling some far too common myths. We’ve laid out the top 5 myths that cause problems for many social media marketers that fall into the trap of believing them.
Eric Leist, Senior Marketing Manager at TrueLens shared a slideshow on SlideShare titled "40 Tools in 20 Minutes: Hacking your Marketing Career." He mentioned, marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. GaggleAMP was listed as one of the top Web Apps.Read More
If you have ever used Twitter, you have more than likely run into a few Twitter bots. You know, the ones with Twitter handles that don’t make any sense whatsoever and blast messages such as “Make $6,000 per week working from home. Click here!” to anyone who mentions disliking his or her job.Read More
Take a stroll around the Google-sphere and you’ll find article after article about the importance of social media and the benefits it can offer. To most marketing experts, social media is a no brainer, but when it comes to getting your boss to buy in, there is usually some resistance. Don’t be surprised if you find that the higher the executive position, the more social media resistance.Read More