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The GaggleAMP Blog

Is There a Place for Business on Ello?

Posted on 02/12/2015


Recently there’s been a buzz about the new social network founded by artist Paul Bunditz called Ello. By invite only, users join this ‘anti-Facebook’ platform with the hopes of catering to those who are tired of advertisements bombarding their screens. With that being said, Ello still has to find its niche with its ever-growing population of 31k signups every hour. At GaggleAMP, we understand that businesses need to maintain an engaging social media presence, but is there a place for businesses on Ello?

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Topics: Corporate Social Media, Ello, Social Media, Social Media in Corporate Communications, Social Outreach

Why Your Social Media Marketing Isn't Working

Posted on 02/02/2015

At GaggleAMP, our goal is to make your social media marketing technique effective and engaging, helping to increase lead generation and extend your reach further into the digital stratosphere of social media! For many, the issue starts before content is ever posted, crippling marketing efforts and hampering the effectiveness of social media strategies for your brand. From too much self-promotion to not enough unique content, there are many pitfalls that can hinder your social media efforts. Here are some of the most common mistakes that damage your efforts and can perhaps explain why your social media marketing isn’t working.

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Topics: Corporate Social Media, GaggleAMP, Social Media, Social Media in Corporate Communications, social media marketing, Social Media Strategy, Social Strategy

Are Hashtags Still Necessary?

Posted on 01/15/2015

Connecting with users and extending your social reach involves creating content that is optimized to touch the largest number of users. At GaggleAMP, we utilize a wide array of methods to get the best results; one of those methods involves the use of hashtags. Relatively new to the game, hashtags have given users a way to connect with networks since 2009. They’ve extended into almost every social media platform available, and businesses continue to utilize these topic connections in order to reach like-minded networks of users. But are they still necessary?

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Topics: Corporate Social Media, Hashtags, Social Media, Social Media in Corporate Communications, Social Strategy, Using Hashtags

Employee Advocacy in Times of Crisis

Posted on 09/29/2014

In times of crisis, many turn to their employees to help soften the blow, retain customer trust, and rebuild broken relationships. In fact, this idea is well-founded as employees are not only experts in the field, but they also have personal investment in the cause! Organizations such as political campaigns often have employee advocacy policies in place, but many times companies that offer products and services don’t. When designing an employee advocacy program for your company, here are some tips to keep in mind that will help enforce responsibility while encouraging business-saving championing on social media during times of crisis.

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Topics: Corporate Social Media, Employee Advocacy, GaggleAMP, Social Media, social media corporate use, Social Media in Corporate Communications, times of crisis

Social Promotion: Content Reuse

Posted on 08/27/2014

As you create a social promotion schedule while tactfully maneuvering around the pitfall of spam-like content, you’re probably wondering how you’re going to share your content multiple times in an appropriate and engaging manner. In order to design a valuable social media schedule, you’ll need to address some key questions and use your business’ responses as a guideline for social promotion. Sharing your content more than once requires tactful skill, great content, and a well-planned schedule.

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Topics: content reuse, Corporate Social Media, Corporate Social Media Use, GaggleAMP, reusing content, Social Media Content, Social Media in Corporate Communications, Social Promotion

Creating your Social Strategy

Posted on 07/29/2014

Social media is an interactive way to reach customers and clientele through modern microblogging, driving your prospective buyers to your website. At this point, you’ve probably already opened a myriad of business profiles on websites like Facebook, Google+, Twitter, LinkedIn, and the like. You may have even taken the extra step and invested efforts in an RSS Feed (if not, it’s highly recommend. RSS Feeds filter updated information from your website into multiple social media outlets at once, effectively reducing time spent on each site while still keeping them updated. It’s worth the time!). Your next step is coming up with your social media strategy!

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Topics: Corporate Social Media, GaggleAMP, Social Media, Social Media in Corporate Communications, social media marketing, Social Media Strategy, Social Strategy

Teach, Train, Launch, Reinforce, Measure and Celebrate

Posted on 07/21/2014

In a recent GaggleAMP webinar Best Practices for Getting Sales to Use Your Content, Matt Heinz, owner of Heinz Marketing, and Glenn Gaudet, owner and president of GaggleAMP, discussed how to get your sales leadership to buy into your content marketing strategies. Without the support of a sales team, a marketing team will not be very effective.

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Topics: Corporate Social Media, GaggleAMP, Heinz Marketing, Marketing Strategies, Matt Heinz, Social Media, Social Media in Corporate Communications, Social Sales, Social Selling

Increase Company Visibility on LinkedIn

Posted on 07/17/2014

As a Community Architect at Intero, Alicia Dodd helps clients build company strategies and implement them on LinkedIn. Her clients come from various backgrounds and industries, but what she has noticed is that no matter the company, no matter the industry, no matter the size, there are three ways to positively increase visibility for your company on LinkedIn. In her recent Intero blog post she shares what she's noticed with her clients in the hopes that you, too, will begin to champion the initiative to get your company sharing more on LinkedIn, as well as mentions GaggleAMP as a way to encourage employee sharing and monitoring.

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Topics: Corporate Social Media, Employee Engagement, Employee Sharing, GaggleAMP, Intero, Press Mentions, Social Media

When Employees Go Off the Rails on Social Media

Posted on 07/14/2014

For some corporate executives, the idea of an employee saying something on social media is frightening. Why is that? Well, for some, there is this deep seated fear that an employee will go off the rails and say something that reflects poorly on the company. Even worse, the employee might say something that will result in regulatory or legal action.

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Topics: Corporate Social Media, employees, GaggleAMP, reputation management, Social Media, Social Media in Corporate Communications, social media marketing

Impact of Social Media at Work

Posted on 04/07/2014

Since the emersion of social media many businesses are finding it difficult to find the happy medium between employee freedom and performance. A three-year study done by IBM shows a positive correlation.

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Topics: Corporate Social Media, GaggleAMP, Social Media, Social Media in Corporate Communications, social media policy